“Wal-Mart’s announcement it will offer downloads of ‘Superman Returns’ over the Internet applies only to Windows users. PCs and portable devices using Windows Media Player will be able to play the copy protected programming, but the retailer explained in an FAQ on the Wal-Mart Web site, ‘These videos are not compatible with Apple iPods,'” Frank Barnako blogs for MarketWatch.
“After you buy the DVD at list-minus-the discount, the price to download the movie file to your PC or ‘Plays for Sure’ and Zune player is less than full retail,” Barnako reports. “An extra $3.97 gets files for both your portable players and the PC, less if you want to watch the movie on just your player or laptop/PC.”
Full article here.
From Wal-Mart’s press release:
With the purchase of the Superman Returns physical DVD, customers can choose from three video download format options — $1.97 for portable devices, $2.97 for PCs/laptops, and $3.97 for both portable players and PC/laptops… Using the video download “feature sticker” on the cover of the Superman Returns physical DVD, customers access http://www.walmart.com/superman , enter the promotional code, and select their desired download format… In the coming months, Wal-Mart will test additional DVD bundles.
From Wal-Mart’s FAQ:
We currently support Microsoft Windows XP (no Macintosh or Linux). We only support Microsoft Windows Media Player version 10 or higher. The Portable format is optimized for on-the-go viewing using “PlayForSure” portable video players. If played on a PC, the image quality will not be as good as the higher resolution Standard format. These videos are not compatible with Apple iPods. Portable format videos are encoded at a 320 x 240 resolution with an average bit rate of 500 kbps. Standard format videos are encoded at a 640 x 480 resolution with an average bit rate of 1,500 kbps.
How many extra $3.97 downloads does Wal-Mart expect to sell by offering content limited to only ‘Plays for Sure’ also-ran players? According to Wal-Mart’s FAQ, Barnako is wrong, Zune is not supported as it does not support “PlayForSure.”
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