“I predict Apple’s sales this quarter will break $7 billion,” Carl Howe writes for Blackfriars’ Marketing.
Howe breaks down Apple’s quarter as follows:
• Desktops: 700,000 units, $976 million revenue
• Portables: 1,200,000 units, $1,637 million revenue
• iPods: 20,000,000 units, $3,300 million revenue
• Other (Software/iTunes/Periphs): N/A, $1,102 million revenue
Total revenue: $7,015 million
Howe writes, “The eye-catching number, of course, is the number of iPods: 20 million, worth roughly about $3.3 billion in revenue.”
Howe explain his reasoning in the full article, addressing these points:
• Apple shipped 14 million [iPods] last Q4
• iPod pricing now addresses more market segments
• Consumers now have more reasons to choose the market leader
• Apple retail stores will drive iPod demand
Howe writes, “Apple is well on its way to reaping the profits from five years of investments in music and retail. And because few other companies have invested as much for as long, it will also take years for anyone to dislodge it from its now dominant position.”
Full article here.