“Apple has now made available the latest ads in the ‘Get a Mac’ promotion. The number of ads in the series now totals 15 and are iLife, Network, WSJ, Accident, Angel/Devil, Trust Mac, Out of the Box, Touché, Work vs Home, Viruses, Restarting, Better, Counselor, Better Results, and Self Pity,” Chris Howard writes for Apple Matters.
Howard writes, “The last three are the latest ones. Two out of three I thought were laugh out loud funny. That doesn’t mean they will be to everyone. Windows users might find them offensive.”
Get a Mac – “Self Pity” ad:
Get a Mac – “Better Results” ad:
Get a Mac – “Counselor” ad:
Howard writes, “But therein lies my question. Is Apple – or its advertising agency – loosing sight of the goal and just going for laughs? Do laughs sell Macs? Or is the message missed in the mirth?
Howard writes, “It’s hard to know the answer when you’re already a Mac user, but I do wonder if the jokes distract the potential switcher too much from the message. In the beginning they were good attention grabbers. Some people said they were derogatory, but hey, they still were getting attention. But how long can you run a gag before it gets stale?”
Read the full article here.
The ads can be seen in higher quality QuickTime via Apple.com here: http://www.apple.com/getamac/ads/
Related articles:
Apple debuts three new ‘Get a Mac’ ads online [UPDATED] – October 09, 2006
‘I’m a PC’ guy John Hodgman really an Apple Mac user – September 25, 2006
USA Today Ad Track poll for Apple’s ‘Get a Mac’ campaign shows above-average consumer response – September 18, 2006
Apple debuts major Mac OS X print campaign with 14-page ‘Get a Mac’ booklet – September 07, 2006
More new Apple ‘Get a Mac’ ads – one featuring Gisele Bündchen – seen in Apple Retail Store – September 05, 2006
Critiquing Apple’s new ‘Get a Mac’ ads – August 28, 2006
Apple debuts three new ‘Get a Mac’ ads – August 27, 2006
Nearly 20 more ‘Get a Mac’ TV spots ready to roll – August 11, 2006
Apple’s ‘Get a Mac’ ads too harsh? – July 31, 2006
Apple debuts three new ‘Get a Mac’ ads (with video) – June 12, 2006
Apple: ‘Get a Mac. Say ‘Buh-Bye’ to viruses’ – June 01, 2006
Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Do Apple’s new ‘Get a Mac’ ads generate animosity among the uninitiated? – May 08, 2006
Why Apple’s new ‘Get a Mac’ campaign will fail – May 04, 2006
Apple’s ‘Get a Mac’ campaign seizes the moment as Microsoft suffers Windows Vista setbacks – May 04, 2006
iTWire’s Beer: Apple’s new ‘get a Mac’ campaign misses, preaches to converted – May 04, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006