Apple has posted a full time job opening for a “Mobile Marketing Manager, iTunes” to be based in Cupertino with the following job description:
This position is responsible for overseeing worldwide mobile marketing programs for iTunes content and feature campaigns. This person will be responsible for working with cross-functional teams, including Engineering and Marketing Communications, and outside partners to develop the program infrastructure and reporting solutions that can be leveraged worldwide. The iTunes Mobile Marketing Manager will be accountable for traffic, sales and customer acquisition goals. The successful candidate will bring substantial experience in mobile marketing and partnership management as well as strong leadership and management skills.
– Devise, measure, and monitor criteria for successful campaigns, with a focus on customer experience and ROI.
– Collaborate with iTunes Engineering to build program components as the foundation of the mobile marketing strategy.
– Engage music, concert, and television fans with compelling offers and promotions.
– Strong knowledge of the mobile marketing ecosystem and infrastructure, from carriers to aggregators to agencies to customers.
– Strong understanding of the handset technology limitations and their impact on messaging and customer experience.
– Excellent contacts at US and International carriers, especially in the marketing disciplines.
– Work with the major carriers, worldwide, to ensure the best coverage and exposure to the potential audience.
– Identify and cooperate with aggregators and mobile marketing agencies to build innovative campaigns.
– Reach out to content providers to forge strong relationships and expose opportunities for mobile exclusives.
– Partner with Apple Advertising team to develop integrated programs that support customer acquisition, revenue generation and brand-building initiatives. Identify and secure co-op mobile advertising dollars from iTunes content providers.
– Deliver on monthly and quarterly traffic, sales and efficiency targets.
– Passion for music and entertainment media distribution.
– Strong leadership skills with demonstrated ability to present recommendations and plans to senior management.
– Proven analytical skills and quantitative mindset.
– Skilled negotiator.
– Outstanding written, verbal and communication skills.
– Skilled at developing and exercising cross-functional influence.
– Highly motivated team-player and able to work in fast-paced environment.
See the job description here.
[Attribution: MacRumors.com]
Verry Interestink, verry Interestink, indeed.
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Did I tell you I had a bad experience once?
Question is: “Does such a person exsists?”
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Get ready to buy your new iPhone after MacWorld!
I applied
The previously reported Google Earth integration with iPhoto would also make a lot more sense with an Apple iPhone with camera and GPS receiver…
I’m not sure how many GPS-enabled camera-phones already tag their photos with the GPS coordinates thus far, but it definitely would make quite a bit of sense.
Simply imagine a sightseeing photo album with integrated Google Earth links (or an accompanying terrain animation)…!
Didn’t get it
I wonder how long it will take Apple to fill the post
They left out: walking on water.
“I’m not sure how many GPS-enabled camera-phones already tag their photos with the GPS coordinates thus far, but it definitely would make quite a bit of sense.”
Just what the hell are people willing to pay for the iPhone, anyway? GPS/wifi/camera/mp3, etc.- I’m thinking this thing couldn’t be less than $400 retail, maybe, maybe, $199-299 with commitment. I’m very happy with the $30 I paid, with commitment, for my SonyEricsson Z520a, but, hell, I’m definitely enough of a curmudgeon to never pay more than $50 for a frakking _phone_.
I just wet my pants.
MDN word ‘Wish’ I wish I had some other pants with me
Peterson, I had the same experience!
Just what the hell are people willing to pay for the iPhone, anyway? GPS/wifi/camera/mp3, etc.- I’m thinking this thing couldn’t be less than $400 retail
Sounds about right to me for an iPod with contacts and calendar synchronization (but with input capability for the first time!) and an integrated phone with a few added features.
I’m definitely enough of a curmudgeon to never pay more than $50 for a frakking _phone_.
Surely a valid choice to make…!
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But there’s a significant market for more capable smartphones as well, and that’s where Apple would naturally start.
Funny that. I just cancelled my cell phone account. There is very little that I need for instant contact. Paying ridiculous rates for a pocket device that keeps screaming at me to find a charge or find a signal, and then charge me for a call I didn’t initiate. Yea, yea, air time fees, but AT&T doesn’t charge me wire fees for inbound calls. It’s an old carry-over from the original mobile phone carrier scam to put a high value on a “limited air space” service when there was just one antennae on top of the Sears Tower. Cell towers are far too numerous and the bandwidth is thousands of times greater than it was 8 years ago, and to continue to charge this service based on an antiquated billing system is a pure scam. You’re charged and taxed far too much for far too little.
Same goes for PDA devices. Who needs all of that techno-ballast walking around? Address book, calendar, phone, note book, spread-sheet, internet browser, Pacman… paleeeze. The only ones I see with that digital pocket junk are techno-geeks that get wet dreams from the anticipation of a newer, thinner, gadget just so they can impress their friends for a few moments. No one else really cares… well, not anyone with a life.
All of those functions I leave at home on my desk or have someone else take care of it. Real people KNOW how to organize. Real managers have assistants for all of that. When I am “out” of the office or home, I am really out doing what I need to do. I don’t like being interrupted while I am driving, during meals or while talking with people I have made the time and effort to see in person. If my world is organized to be so tediously jumbled that I need an office in my pants every second of every day, then I would really suck at the most very basic functions of my job or my life.
Of course, there are those that think they appear important if they have one of these devices constantly hanging off of a body part, but they are the same ones that too easily confuse what is important and what is impressive. Someone that doesn’t know the difference between “important” and “impressive” or worse, someone that puts much weight on what is impressive, really isn’t important at all being that they are most likely a very poor manager. They, too, are members of the geek-self-admiration society, but they just more closeted about it and wear more expensive clothes.
These devices should free you up, not burden you down. If your life is more complex with these devices, you have a lot more problems that battery life; you have a problem with just life!
Go find one!!
“But there’s a significant market for more capable smartphones as well, and that’s where Apple would naturally start.”
I’ll believe ya, and here’s the target (because Apple can not enter this market the same way they did the MP3 player market- namely, with something more elegant than anything else out there)- the Cingular 3125, which, gack, is a windoze phone. Are we to think Apple has the OS ready to go into the mobile arena…? That would be a killer.
“- Outstanding written, verbal and communication skills.”
Dammit, I hadd awl ov tha othur skillz. I feel like such a Peterson.
We’ll see what the iPhone will actually look like and what it’s OS will be (quite probably something very similar to the iPod’s, I’d expect), but the Cingular 3125 is certainly nothing to fear in the design department. Elegant is something different, entirely…!
This does not sound like a $10 an hour job. If they are only now looking for someone to manage this task, how can you expect them to have product and marketing ready by January. Very ambitious.
Also, if this is for the iPhone then I would not expect it to be feature full. Apple tends to include only those features that are most needed, hence it will be a phone that makes phone calls. Heck, the iPods don’t even have voice recording built in.
DONT GET ME WRONG I LIKE APPLE PRODUCTS AS MUCH AS THE NEXT GUY… BUT I MEAN THE WAY I SEE ALL THESE POSTS ABOUT PRODUCTS FROM APPLE AN I CAN’T WAIT FOR THIS “iPHONE” OR THAT “VIDEO iPOD”… I MEAN ITS LIKE SLAVISM. APPLE COMES OUT WITH GOOD PRODUCTS, YES, BUT TO BE SOO OBSESSIVE OVER PRODUCTS U HAVE TO SPEND LARGE CHUNKS OF MONEY ON , AND EVERYONES TALKING ABOUT I HOPE APPLES DOES THIS WITH MARKET SHARE ETC.. LOL THEY ARE ONLY GONNA MAKE THEMSELVES MONEY NOT US… BUT YET ONE NEW PRODUCT ALTERS SOME OF UR LIVES ITS INTERESTING HOW MUCH SOME OF YOU ARE LIKE DRONES AND ARE WILLING TO BE A SLAVE TO A BILLION DOLLAR COMPUTER COMPANY WHO JUST WANTS TO MAKE MONEY AND WE SPEND IT LIKE IF WE DIDNT HAVE THEIR NEW PRODUCT WE COULDNT LIVE, THAT JUST MEANS ALOT OF YOU HAVE WAY TOO MUCH TIME ON UR HANDS.
I MEAN ITS LIKE SLAVISM.
Didn’t know that DEATH was frequenting this site…!
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Anyway – no, it’s merely the expectation that future products from a company might be as interesting and nice to use (or not!) as previous ones have turned out to be.
Some manufacturers have boring products – hence no excitement.
Other manufacturers have exciting products – hence sites like this with visitors like these.
Why would anyone want to follow cows all day long and smell their crap 24 hours a day? JUST TO GET A PIECE OF MEAT ONCE AND A WHILE? ARE YOU A SLAVE TO COWS? GET A LIFE AND DUMP THE COW CHASING FOR GOD’S SAKE!
Why would anyone want to follow cows all day long and smell their crap 24 hours a day?
Never understood that either – and yet people keep buying Windows even though it keeps dumping on them…
“Why would anyone want to follow cows all day long and smell their crap 24 hours a day?”
Isn’t it obvious? It’s the magical, irresistable allure of the sound of the cowbell. MORE COWBELL ! ! !
Crap. Make that “irresistible.” MORE SPELLCHECK.
This is a true story:
I and my wife walk into a Nextel store.
I wander over to the display of the i860 (top-of-the-line at the time–retailed for around $400)
She is greeted by a sales person, who very obligingly answers her questions.
In the mean time, I have read the key features described in the display diagram, and I have made up my mind.
My wife is looking at entry-level to mid-level phones.
I say, “I like that one over there,” pointing to the i860.
My wife says, “There is no way we’re spending that much money on a phone!”
I ask, “Why not? We can afford it.”
She says, “Whatever it is you buy for yourself, it’s not going to be better than whatever I get for me!”
Me, to the sales person: “We’ll take two.”
She happily uses her phone for the occasional pic, and about 60 minutes per month of phone calls. I use mine for anywhere between 1,500-2,000 minutes per month.
Clearly, I get more use out of my phone, and I can appreciate the features that a great phone has to offer.
I can say with 100% certainty, that if Apple comes out with a phone, my wife and I will have a similar conversation in some other random cellular store.
Yes, it’s true, people will pay the money.