Apple posts job for ‘Mobile Marketing Manager, iTunes’

Apple has posted a full time job opening for a “Mobile Marketing Manager, iTunes” to be based in Cupertino with the following job description:

This position is responsible for overseeing worldwide mobile marketing programs for iTunes content and feature campaigns. This person will be responsible for working with cross-functional teams, including Engineering and Marketing Communications, and outside partners to develop the program infrastructure and reporting solutions that can be leveraged worldwide. The iTunes Mobile Marketing Manager will be accountable for traffic, sales and customer acquisition goals. The successful candidate will bring substantial experience in mobile marketing and partnership management as well as strong leadership and management skills.

– Devise, measure, and monitor criteria for successful campaigns, with a focus on customer experience and ROI.
– Collaborate with iTunes Engineering to build program components as the foundation of the mobile marketing strategy.
– Engage music, concert, and television fans with compelling offers and promotions.
– Strong knowledge of the mobile marketing ecosystem and infrastructure, from carriers to aggregators to agencies to customers.
– Strong understanding of the handset technology limitations and their impact on messaging and customer experience.
– Excellent contacts at US and International carriers, especially in the marketing disciplines.
– Work with the major carriers, worldwide, to ensure the best coverage and exposure to the potential audience.
– Identify and cooperate with aggregators and mobile marketing agencies to build innovative campaigns.
– Reach out to content providers to forge strong relationships and expose opportunities for mobile exclusives.
– Partner with Apple Advertising team to develop integrated programs that support customer acquisition, revenue generation and brand-building initiatives. Identify and secure co-op mobile advertising dollars from iTunes content providers.
– Deliver on monthly and quarterly traffic, sales and efficiency targets.
– Passion for music and entertainment media distribution.
– Strong leadership skills with demonstrated ability to present recommendations and plans to senior management.
– Proven analytical skills and quantitative mindset.
– Skilled negotiator.
– Outstanding written, verbal and communication skills.
– Skilled at developing and exercising cross-functional influence.
– Highly motivated team-player and able to work in fast-paced environment.

See the job description here.

[Attribution: MacRumors.com]
Verry Interestink, verry Interestink, indeed.

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24 Comments

  1. The previously reported Google Earth integration with iPhoto would also make a lot more sense with an Apple iPhone with camera and GPS receiver…

    I’m not sure how many GPS-enabled camera-phones already tag their photos with the GPS coordinates thus far, but it definitely would make quite a bit of sense.

    Simply imagine a sightseeing photo album with integrated Google Earth links (or an accompanying terrain animation)…!

  2. “I’m not sure how many GPS-enabled camera-phones already tag their photos with the GPS coordinates thus far, but it definitely would make quite a bit of sense.”

    Just what the hell are people willing to pay for the iPhone, anyway? GPS/wifi/camera/mp3, etc.- I’m thinking this thing couldn’t be less than $400 retail, maybe, maybe, $199-299 with commitment. I’m very happy with the $30 I paid, with commitment, for my SonyEricsson Z520a, but, hell, I’m definitely enough of a curmudgeon to never pay more than $50 for a frakking _phone_.

  3. Just what the hell are people willing to pay for the iPhone, anyway? GPS/wifi/camera/mp3, etc.- I’m thinking this thing couldn’t be less than $400 retail

    Sounds about right to me for an iPod with contacts and calendar synchronization (but with input capability for the first time!) and an integrated phone with a few added features.

    I’m definitely enough of a curmudgeon to never pay more than $50 for a frakking _phone_.

    Surely a valid choice to make…! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    But there’s a significant market for more capable smartphones as well, and that’s where Apple would naturally start.

  4. Funny that. I just cancelled my cell phone account. There is very little that I need for instant contact. Paying ridiculous rates for a pocket device that keeps screaming at me to find a charge or find a signal, and then charge me for a call I didn’t initiate. Yea, yea, air time fees, but AT&T doesn’t charge me wire fees for inbound calls. It’s an old carry-over from the original mobile phone carrier scam to put a high value on a “limited air space” service when there was just one antennae on top of the Sears Tower. Cell towers are far too numerous and the bandwidth is thousands of times greater than it was 8 years ago, and to continue to charge this service based on an antiquated billing system is a pure scam. You’re charged and taxed far too much for far too little.

    Same goes for PDA devices. Who needs all of that techno-ballast walking around? Address book, calendar, phone, note book, spread-sheet, internet browser, Pacman… paleeeze. The only ones I see with that digital pocket junk are techno-geeks that get wet dreams from the anticipation of a newer, thinner, gadget just so they can impress their friends for a few moments. No one else really cares… well, not anyone with a life.

    All of those functions I leave at home on my desk or have someone else take care of it. Real people KNOW how to organize. Real managers have assistants for all of that. When I am “out” of the office or home, I am really out doing what I need to do. I don’t like being interrupted while I am driving, during meals or while talking with people I have made the time and effort to see in person. If my world is organized to be so tediously jumbled that I need an office in my pants every second of every day, then I would really suck at the most very basic functions of my job or my life.

    Of course, there are those that think they appear important if they have one of these devices constantly hanging off of a body part, but they are the same ones that too easily confuse what is important and what is impressive. Someone that doesn’t know the difference between “important” and “impressive” or worse, someone that puts much weight on what is impressive, really isn’t important at all being that they are most likely a very poor manager. They, too, are members of the geek-self-admiration society, but they just more closeted about it and wear more expensive clothes.

    These devices should free you up, not burden you down. If your life is more complex with these devices, you have a lot more problems that battery life; you have a problem with just life!

    Go find one!!

  5. “But there’s a significant market for more capable smartphones as well, and that’s where Apple would naturally start.”

    I’ll believe ya, and here’s the target (because Apple can not enter this market the same way they did the MP3 player market- namely, with something more elegant than anything else out there)- the Cingular 3125, which, gack, is a windoze phone. Are we to think Apple has the OS ready to go into the mobile arena…? That would be a killer.

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