Intel’s new ‘Multiply’ ads made with Apple Macs

Intel has debuted a new television ad, “Multiply,” and also posted a behind-the-scenes video about the making of their new ad campaign which showcases Apple Mac hardware and Apple software being used to create Intel’s new effects-laden ad campaign.

Rich in imagery and brilliant in effects, these commercial films multiply the power of video technology. – Intel

Find out how Intel created their new advertising campaign “Multiply” in the video here.

Note: video is .asx which may require Flip4Mac’s Windows Media Components for QuickTime. More info and link for free download here.

Intel’s new “Multiply” TV ad:

Related article:
Intel gives ‘little more than a passing mention of Microsoft’s biggest product for ten years’ – September 27, 2006