“Dell’s moves to lower prices, hire more understandable customer service reps and stop product fires do not appear to be helping its immediate fortunes,” Ashlee Vance reports for The Register.

“Think Equity analyst Eric Ross warned today that channel checks in Asia show Dell’s PC sales ‘declining rapidly below expectations.’ Dell will likely struggle to correct the sales slip before the end of its third quarter, according to the analyst, and now faces a ‘near-impossible’ situation,” Vance reports. “The hardware maker may well need to issue yet another mid-quarter revenue warning – a process that’s becoming a tradition in Round Rock.”

“Dell’s management has been doing everything it can think of to try and revive the company’s fortunes. Sadly for investors, ‘everything’ doesn’t include all that much. Dell has moved to cut prices, eliminate rebates and hire more customer service representatives, thinking this will restore its image as a decent, low-cost computer supplier,” Vance reports. “In the meantime, exploding laptops and ongoing customer support horror stories undermine Dell’s ‘we’re better now’ pitch.”

Full article here.

“ThinkEquity analyst Eric Ross, has a ‘Sell’ rating on Dell,” The Associated Press reports. “Dell preannounced a significant profit shortfall in its previous quarter, blaming falling prices and a slowing personal computer market. The PC market will likely continue to struggle, Ross said.”

MacDailyNews Note: Except for Apple, that is. From the info we have, Mac sales aren’t struggling.

The AP continues, “We have heard PC makers believe 2H06 is much flatter than they previously expected…” Ross wrote in a note to investors… Among Ross’ laundry list of problems faced by Round Rock, Texas-based Dell is a “management team clearly in disarray with factions fighting for power,” as well as a loss of key employees to major competitors.”

Full article here.

MacDailyNews Take: Did Michael Dell think “we’re coming after you, you’re in our sights” was a joke? Bzzzt. Dell should attempt the impossible and Think Different™ about that statement (Jobs wasn’t kidding) and his company’s limited future. Beleaguered Dell, with their OS-limited, economy-grade, ugly PCs simply cannot match Apple’s Mac offerings.

Why buy a Dell when Apple’s Intel-based computers will run both Mac OS X and Windows?

What would we do if we were in charge of Dell? Beg Steve Jobs for a Mac OS X license. We’d kowtow until bloody. Upon failing to achieve that miracle on earth, we’d shut it down and give the money back to the shareholders.

Related articles:
Fortune compares Mac vs. Dell: ‘you’ll get more for your money with Apple’ – September 11, 2006
More trouble at Dell – September 11, 2006
AP: Time to think different, Apple Mac beats Dell on price, software compatibility, and more – August 23, 2006
More blood on Apple iPod’s Click Wheel: Dell’s ‘DJ Ditty’ flash-based MP3 player is dead – August 22, 2006
Thurrott pits Apple Mac Pro vs. similarly configured Dell, figures out the Mac is less expensive – August 18, 2006
Microsoft Windows five times more expensive for users than Apple’s Mac OS X – August 15, 2006
Apple Mac Pro with/ 20” Cinema Display less expensive than Dell Precision 690 sans monitor – August 10, 2006
Is Dell doomed? – August 24, 2006
Windows portion of PC industry has serious issues while Apple’s Mac thrives – August 24, 2006
Survey shows big jump in consumer interest in buying Apple Mac; Dell takes steep slide – July 06, 2006
Apple passes Dell in market value – May 02, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
More blood on Apple iPod’s Click Wheel: Dell dumps ‘DJ’ hard-drive MP3 player line – February 04, 2006
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
Why buy a Dell when Apple’s Intel-based computers will run both Mac OS X and Windows? – June 08, 2005