“Next week, we may see a 23-inch iMac, 1080p HDTV (Apple’s 23-inch displays are both both progressive and greater than 1080p resolution, so 1080p is almost a given) you can mount on the wall that you can wirelessly stream TV shows and movies to — as well as display photos, play music, and edit and burn videos and DVDs. Now a 23-inch display isn’t exactly home theater sized, but it’s certainly a way for Apple to test the waters for consumer acceptance of an all-in-one solution. And if the 23-inch takes off, you can bet that Apple has the ability to package the same computing hardware with 30-inch, 40-inch, and 46-inch LCDs as well. And by allowing some ambiguity as to whether this is a computer or consumer electronics device, Apple gets both market data and device revenue at the same time — to say nothing of creating demand for movie digital downloads. And when venturing into new markets, marketing doesn’t get any better than that,” Carl Howe writes for Blackfriar’s Marketing.
Full article here.
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