Microsoft confirms brick-like Zune to be made by Toshiba

“Microsoft Corp. chose Toshiba Corp. to manufacture its Zune digital music player, a device that will compete with Apple Computer Inc.’s market-dominating iPod,” Dina Bass reports for Bloomberg.

Bass reports, “Toshiba, which currently sells music and video players with Microsoft’s Windows software, yesterday filed with the U.S. Federal Communications Commission for approval of the device. Microsoft spokeswoman Denise Gocke confirmed the filing and Toshiba’s role in the project.”

Bass reports, “The Redmond, Washington-based company plans to invest hundreds of millions of dollars over the next several years in a bid to dent Apple’s 77 percent share of the $4 billion U.S. market for digital music players. ‘Toshiba makes a very high-quality product,’ said Rob Enderle, an analyst at the Enderle Group in San Jose, California. He called the decision ‘a good choice’ and said Toshiba’s Gigabeat music player is often reviewed as one of the few devices whose hardware is equal to or better than the iPod.”

Bass reports, “”The FCC filing included a photo of the device, which is white with a black-trimmed screen and a black-trimmed, white scroll wheel. Zune will have a 30-gigabyte hard drive, a three-inch screen, and be available in three colors, black, white and brown, according to the Toshiba filing.”

Full article here.
And, so, it’s confirmed. The Zune, or as it’s already known in France, “Z’Brick,” is made by Toshiba and is the size of a small convenience store. Oh, and that “white scroll wheel” mentioned by Bloomberg is not a scroll wheel at all, it’s only a four-way button that just happens to be round. You know, to look like Apple’s product in an effort to fool the ignorant. As usual. Apple’s patent pending iPod Click Wheel is patent-pending for a reason, you know. The fact that the brick-like Zune comes in brown is considered by many analysts to be highly appropriate. And, if Rob Enderle thinks it’s all good, then you know it’s very, very bad. How bad? Even we expected more from Microsoft.

Apple Store

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  1. Jeg-

    They did a good job coming from nowhere with the Xbox. They didn’t unseat Sony of course, but the system isn’t doing too badly either.

    I know they were able to leverage the OS in the crushing of Netscape, but don’t forget Netscape was the untouchable king of the hill.

    It’s funny how people talk about GM and Ford when trying to describe Apple’s 4% market share takeover of the 95% Windows world.

    Yet when someone tries to take on iPod and iTMS, no one mentions GM and Ford. Everyone then seems happy in the La La Land of market domination.

    I’m a 3 iPod kind of guy with a huge investment in iTMS stuff, “I ain’t switchen.” It’s just funny to see the exact same people drone on about the importance of a 4% market share then in the same breathe laugh at a measly 25% market share for music. An arguably larger market than computers to boot.


  2. Don’t worry about a thing!

    Apple has been expecting this and is going to pull another “Nano move” just when the “Brick” is starting to get rolling.

    For those who don’t remmeber the “Nano move”, it was Steve Jobs nifty little innovative trick to replace the colored iPod Mini’s just when competition was starting to heat up.

    The cause of Creative’s huge losses and Dell’s exit from the MP3 player market.

    Microsoft is going to try the brute force attack with this “brick”, but Apple is going to suddenly make all products that look like a video iPod, including the “brick”, obsolete by introducing a new product.

    It’s going to have a 16:9 aspect ratio screen, I can tell you that for sure right now.

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