Site icon MacDailyNews

Apple faces MacBook supply issues due to overwhelming demand

“Apple Computer is once again facing a problem that it has become all too familiar with — not enough supply of its most popular products to meet growing demand,” Katie Marsal reports for AppleInsider.

“In particular, the Cupertino, Calif.-based company this month is reportedly struggling to fill orders for its consumer-oriented MacBook notebooks, which are arguably its most popular new product of the year,” Marsal reports.

Marsal reports, “Many customers who were expecting to receive previously-placed orders for Intel notebooks by this week got something else instead — an apology letter from Apple stating that it would be unable to fill orders within the timeframe it had promised.”

“In an attempt to form a long-term solution to its notebook supply difficulties, the Mac maker has been scouring the far east for a third manufacturing partner to compliment current partners, Asustek and Quanta. With insiders believing Apple holds the potential to sell upwards of 1 million notebook systems during its December holiday quarter, the company will surely need the added help,” marsal reports.

More in the full article here.

Related MacDailyNews articles:
Apple seeks third MacBook manufacturer – August 17, 2006
‘Fantastic quarter’ helps Apple double share of U.S. retail notebook market to 12% – July 19, 2006
AP: Apple’s MacBook should give makers of Windows-only notebooks nightmares – July 07, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006

Exit mobile version