Apple will attend Photokina 2006 which runs September 26-October 1, according to a report from Macworld UK.. This will be the first time the company has attended the Cologne-based photography show.
According to the report, the UK press has received notification of a special Apple presentation to take place at Photokina on September 25.
Macworld UK speculates that it’s possible that the company will be focusing its attention on the next version of Aperture at the show.
[Thanks to MacDailyNews Reader “Carlo” and “mango” for the heads up.]
Related articles:
Apple releases Aperture 1.1.2 Update – June 21, 2006
Apple offers free online Aperture seminar – June 21, 2006
Ars Technica reviews Apple’s Aperture 1.1: ‘Everybody wins’ – May 10, 2006
Apple: Rumors of Aperture’s demise have been greatly exaggerated – May 05, 2006
Rumor: Apple axes bulk of Aperture team, app’s future in doubt – April 27, 2006
Apple releases Aperture 1.1 for $299; free update for early adopters of Aperture plus $200 coupon – April 13, 2006
Ars Technica: Apple’s Aperture ‘a big, expensive misfire’ – December 05, 2005
Apple���s revolutionary Aperture: will all Mac applications work like this someday? – October 21, 2005
Apple’s Aperture more revolutionary than you might think – October 21, 2005
Apple introduces Aperture, first all-in-one post production tool for photographers – October 19, 2005
“Why are people saying that this is a photoshop killer??????”
How about a Photoshop Slap and Tickler? Better?
Sometimes it’s better to use the feather than go with the whole chicken.
Aperture is an amazing program, I use it every day, but it also needs work before it can take a significant market share. If the programers can fix the problems and then sprinkle a little Apple magic, (come up with features and workflow solutions I haven’t thought of but can’t live without) Apple can have a hit on its hands.
High expectations. One can always hope.
Aperture 2.0 probably.
But I still believe the natural evolution of the product demands Aperture Server which does picture desk, digital asset management, web storefront/syndication management and workflow. In my head, it will also be developer extensible via plug-ins.
They already had a press event to announce Aperture 1- they’re going to do it again to trumpet an upgrade? I don’t think so.
How about this? Suppose Apple’s been working on a real Photoshop equivalent? Everyone knows Aperture is only intended to supplement Photoshop- it’s all about streamlining workflow for photographers who take massive amounts of photos and need to produce them as quickly and efficiently as possible- it is a different animal than Photoshop.
Maybe Apple decided they couldn’t afford to wait until June ’07 (or later) for Adobe to get their act together- how many millions of $$ are they missing RIGHT NOW because no one’s going to buy a Mac Pro to run Photoshop under Rosetta? It’s now been proven that they are slower than the G5s in this crucial instance.
So, maybe they’ve learned from Aperture that they can DO this, and maybe they’ve been working on a Photoshop “substitute” – let’s not be crass and/or unrealistic and call it a “killa”- if they have built something that has even 75% of the functionality of Photoshop, perhaps with a prettier interface, that is kick-ass fast on those Mac Pros, and is aggressively priced so it’s an easy decision- so people will think, Hm, I can buy this now , buy my Mac Pro NOW (the real incentive for Apple to do this) , and still buy Photoshop in a few months if I need to– that’s what we call killing two birds with one stone.
It might be just enough to kick the sale of all of those Pro Macs and ‘Books into overdrive. There is HUGE pent up demand by now.
So, this is my theory- “Enough like Photoshop for now” program, AND Aperture 2.0 to go with it.
If it happens to turn out to be the Photoshop Killa, well, so much the better for Apple- Adobe brought it on themselves by dragging their feet.