“As Apple nears a public rollout of its movie rental service for iTunes, the company has reached an agreement with Lions Gate Entertainment to deliver its content online, the movie studio’s executives recently disclosed during a financial earnings conference call,” Ryan Katz reports for Think Secret.

MacDailyNews Take: Whoops.

Katz continues, “Lions Gate’s chief executive, Jon Feltheimer, said that the entertainment company had already reached digital delivery deals with CinemaNow, Movielink, and iTunes, and that terms were being ironed out with two other digital distributers, according to a transcript of the call. The content deals were first reported by paidContent. In mid-July, Think Secret reported that Apple had worked out deals with Walt Disney, Universal Studios, Paramount Pictures, and Warner Bros., and was pursuing other studios as well for its iTunes movie rental service. At the time, sources said Apple was gearing up to announce the new initiative at its Worldwide Developers Conference, which took place last week. In early August, however, Apple elected to postpone. the service’s roll-out until September.”

Full article here.

[Thanks to MacDailyNews Reader “mango” for the heads up.]

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