Mac Pro retains ‘cheese grater’ look, but insides are radically different

“Rumours had been circulating for months about the goodies that Apple might unveil at this week’s Worldwide Developers Conference (WWDC) in San Francisco. A new professional Mac? The new OS X 10.5 operating system, known as Leopard? What about a new iPod? Or perhaps even, some speculated, the appearance of an iPhone,” Bobbie Johnson reports for The Guardian.

“The crowds at WWDC are, by the event’s nature, Mac developers, and Monday’s announcements were squarely aimed at the professional user. The centrepiece product was the high-level desktop Mac, the Mac Pro,” Johnson reports. “Based around a pair of dual-core Intel Xeon (Woodcrest) processors, Apple is not joking when it calls this the fastest Mac ever: the quad core machine can run at up to 3GHz, and its 64-bit Core 2 Duo architecture means that it’s future-proofed for some time yet.”

“But although the interior may be radically different, nothing seems to have changed on the outside. Just as the iMac switched to Intel without ditching its form, so the old PowerMac ‘cheese grater’ look has been used for the new Mac Pro with only a few tweaks. Why has Apple, a company that prides itself on innovative design, stuck with old styling? Observers say it is partly to assuage the fears of the hardcore Mac faithful, and partly because the design works – it is, after all, the same basic shell that has been banging around Cupertino for years,” Johnson reports. “With the Mac Pro, Apple has put the final pieces of the Intel puzzle into place and, despite a few casualties along the way, has completed the transition inside 14 months without much of a hitch.”

Full article here.

MacDailyNews Take: We hope that those who still do not recognize the Mac Pro’s exterior case design as the work of genius will someday be able to understand why it is an industrial design masterpiece.

Related MacDailyNews article:
Power Mac G5 industrial design is simply genius – June 26, 2003


  1. My dual G5s sit on top of my desks at home and at work, because they are just that cool looking to me. They are functional and beautiful to my eyes. And they are just so much better looking than the other crappy PC cases I see coming in day after day at work for repair. Dell, Gateway, HP, Compaq, Sony, Generic PC cases all have nothing on Apple’s case design.

  2. Watch for the new ipod in the next two weeks.

    Just in time for back to school…and the iphone to either follow or be announced at the same event. Remember the original announcement of the first itunes capable phone..that was MASSIVELY upstaged by the nano?

  3. The so called “Cheese Grater” is in my opinion the best case ever, Its just nice and clean, simple and professional. The other PC cases out there are the “Cheesy” ones. Much like cheap toys for kids.

  4. Look Mirosoft works very hard to hire sincere sounding types to bash OS X and Macs. Now please, the least you can do is show a little sympathy. Imagine for a moment that you are so talentless and useless that the only thing you are good for is trashing other people’s work. Now imagine you have hit the ultimate low ( a low on par with Ewan McGregor’s chatacter in “Trainspotting”, when he shoves his hand in the toilet) and you start taking money from Microsoft to bash other PC’s. That is where the Dvorak’s of the world are, with the arm shoved down the shit covered toilet of yellow journalism.

    We don’t need to bash these guys. They need an intervention.

    Just my $0.02

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