“When I switch on my Apple Mac, the first thing I see on the screen is a smiling face – the icon of Apple’s operating system. It seems apt. Once the technology world’s underdog, Apple has become the consumer power-brand of the 21st century, a company that knows what real people want from their cutting-edge gadgets,” Julia Pierce writes for The Independent.
Pierce writes, “Apple has had reason to be cheerful. But the happy face on the screen of my MacBook laptop is starting to look more like a pained grimace. In recent months, court cases, faulty products and bad PR have taken the shine off these objects of consumer desire. Could the unthinkable be coming to pass? As David has become Goliath, has Apple lost its cool?”
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[Thanks to MacDailyNews Reader “Leo” for the heads up.]
MacDailyNews Take: This piece should be used in university media classes to illustrate how to generate a hit piece. The Independent: Yellow journalism at its most obvious.