“Apple has recently started an advertising campaign for the Mac and other specific features of OS X that makes the point that if your message is strong enough, you don’t need any of the other fluff,” Brandon Watts writes for OSWeekly. “I’m making reference to the Get a Mac campaign that features two people standing in front of a white backdrop and talking. In fact, you may even recognize the two individuals from their other work. John Hodgman (The Daily Show) represents the PC, and Justin Long (Dodgeball) represents the Mac.”
Watts writes, “As is also the case with Apple’s previous Switch campaign, it’s immediately evident that anyone with a video camera and some simple editing software can recreate these ads with absolutely no budget. This ‘copycatability’ isn’t exactly something that you’d expect from a company the size of Apple, but it certainly encourages filmmakers to make their own parodies, which will only solidify the reputation of the ads. If they’re worth copying, then they’re surely worth watching.”
“Apple takes the opportunity to emphasize the advantages that they have in terms of lack of viruses, stability, networking, media creation, and initial appeal right out of the box. Some people might say that these ads are too harsh on Windows, but they’re not getting the point. The approach that they take is all in good fun and prevents the spots from feeling like attack ads, but beneath the cheerful surface, there is a lot being said here,” Watts writes.
Full article here.
Related MacDailyNews articles:
Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Do Apple’s new ‘Get a Mac’ ads generate animosity among the uninitiated? – May 08, 2006
The Joy of Tech suggests tweak for new Apple Mac TV ads – May 04, 2006
Why Apple’s new ‘Get a Mac’ campaign will fail – May 04, 2006
Apple’s ‘Get a Mac’ campaign seizes the moment as Microsoft suffers Windows Vista setbacks – May 04, 2006
iTWire’s Beer: Apple’s new ‘get a Mac’ campaign misses, preaches to converted – May 04, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006