“Apple’s global brand value grew by almost 14 percent over the past year, according to a BusinessWeek survey of brands. Google, Starbucks, Motorola, and eBay are among this year’s top gainers in BusinessWeek’s annual ranking of The Best Global Brands, while Coca-Cola, Microsoft, IBM, GE, and Intel were among top five brands, respectively. Apple was No. 39 on the list with a brand value of $9.13 billion, about 14 percent ahead of the value reported in last year’s survey in which it ranked No. 41,” MacNN reports.
“Coca-Cola was No. 1 brand on the list with a value of $67 billion; Microsoft was ranked No. 2 with an estimated $60 billion brand value; and IBM was No. 3 with a brand value of $56.2 billion. All of the top 5 companies were US-based companies, companies such as Nokia (No. 6, Finland), Toyota (No. 7, Japan), and Mercedes (No. 10, Germany) were only international companies among the top 10. Google’s value surged almost 46 percent to $12.4 billion, landing it at the No. 24 spot,” MacNN reports.
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