“Apple Computers [sic] is the leaders [sic] in the digital music player market in the Japanese market as they are in most markets around the world,” Ankur reports for TechWhack News.
“This can be credited to Yoshiaki Sakito who was at the forefront of Apple’s successful marketing of its iPod digital music player in Japan,” Ankur reports. “He now plans to start his own venture business and has exited from the Apple Computers… the company has decided to replace him with Phil Schiller, who oversees Apple’s worldwide marketing.”
Full article here.
Related articles:
Apple Japan marketing chief resigns – July 11, 2006
What’s [sic]?
What’s “sic” is the way that first sentence is constructed.
I rike a Japanese markets vewy much. Vewy, vewy much!
Sic is a Latin word meaning “thus” or “so”. In writing, it is italicized and placed within square brackets — [sic] — to indicate that an incorrect or unusual spelling, phrase, or other preceding quoted material is a verbatim reproduction of the quoted original and is not a transcription error.
This may be used either to show that an uncommon or archaic usage is reported faithfully (for instance, quoting the U.S. Constitution, “The House of Representatives shall chuse [sic] their Speaker…”) or to highlight an error, often for the purpose of ridicule or irony (for instance, “Dan Quayle famously changed a student’s spelling to ‘potatoe’ [sic]”), or otherwise, to quote accurately whilst maintaining the reputation of the person or organisation quoting its source.
In folk etymology, “sic” is sometimes thought to be an abbreviation of “spelling is correct”, “same in copy”, “spelled incorrectly”, “spelling incompetent” or “said in context”, to cite but a few erroneous backronyms.
http://en.wikipedia.org/wiki/Sic
I don’t get this. Does it mean that Schiller is taking on this role as well, or that he’s moving to Japan and relinquishing his former duties?
Sic- indicates that the errors in the line are the errors of the original writer, not MDN. And wow, are these are some silly errors.
I doubt there is much new in this article. Shiller has already announced he was “temporarily” taking over these duties until they find someone. I think this paper got its facts wrong.
Move along. Nothing to see here.
try using the dictionary widget to look it up…
Very old news MDN.
The Schillinator, takin on Japan.
For those of you who didn’t have to learn Latin at school (or for those who can’t use Google, I guess) sic means “thus” or “in this way”. It basically means that I’m writing it the way it was originally, even though it’s wrong, so that you get the direct quote.
The article had “Apple Computers” instead of “Apple Computer”, so MDN copies it, but put sic after it to make it clear that the mistake is not theirs in case anyone decides to point it out.
Bosley –
What are you? A Japanese Elmer Fudd?
And AAPL is going …. down and down and down … ad nauseum ….
and I’m losing (on paper at least) more and more and more …
MONEY.
Or in the words of that old song:-
“When will it ever end, when will it eeeever end?”
Is this you W?
Is Phil being demoted, he’s going from world wide marketing to only Japan?… just curious.
I always thought [sic] meant [Spelling InCorrect]
I’m sure it’s temporary until Apple can find a replacement. Either that, or Phil Schiller wanted to live in Japan for a few years…
ctrl + command + d while the cursor is on over the unknown word tells you all you need to know…
Turning Japanese, oh yes, I’m turning Japanese, I really think so.
It means “Stated, but InCorrect”
It’s time for Apple to get some younger blood in the board room. This company needs some hotshot twenty and thirty year olds. Jobs won’t be around Apple much longer past 50. Apple has failed to deliver the death blow to the competition this year, they missed the second biggest chance to own the industry since Gates grabbed it up from IBM. So who really cares about Japan getting Schiller? What about Apple ignoring this opportunity to get a good 25% market share? This proves that Apple will diminish even more over time, it is futile from this point on. Enjoy the Mac while it is still alive, it’s days are numbered.
It is obviously translated from Japanese.
That’s why it reads a bit funky.
Apple Computers have very much honor!
He is only replacing him temporarily until a replacement can be found.
The problem with Apple execs in Asia is that they seem to treat Apple as a revolving door. Apple needs to stop hiring people who only plan to stay at Apple for 2-3 years to pad their resumes and then leave for something else. They need competent, qualified people who can execute who will be there for a long time.
Phil Schiller has enough to do, and I doubt he has enough hours in the day to take on day-to-day marketing responsibilities in Japan even if it’s temporary. Japan is Apple’s only stronghold in Asia and this resignation put that in danger unless Apple finds someone qualified really quickly.
“and I doubt he has enough hours in the day to take on day-to-day marketing responsibilities “
After the latest pathetic set of Apple ads, perhaps Apple decided he needs “new responsibilities”.