“Dell Inc., the world’s largest personal-computer maker, plans to reduce the number of promotions it offers and adopt a more uniform price system after customers complained that its discounts are confusing,” Connie Guglielmo reports for Bloomberg.
“The company will curtail rebates while reducing list prices, keeping the effective price of machines the same. As many as 80 percent of promotions will be eliminated within the next 18 months, Round Rock, Texas-based Dell said in a statement today,” Guglielmo reports.
“Chief Executive Officer Kevin Rollins is working to tap consumer demand in the U.S. after No. 2 PC maker Hewlett-Packard Co. copied Dell’s formula for trimming operating costs to offer lower-priced machines,” Guglielmo reports. “After sales growth fell last quarter to the lowest level in four years, Rollins pledged to regain Dell’s price advantage by cutting $3 billion in manufacturing, warranty and product expenses.”
Full article here.
[Thanks to MacDailyNews Reader “iSteve” for the heads up.]
Dell’s press release here.
MacDailyNews Take: Promotions or no promotions, the problem remains: Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! Don’t buy your computer from a kiosk.
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Time Magazine on Apple’s 13-inch MacBook: ‘Dell and HP should be very worried’ – June 07, 2006
InformationWeek: Apple Mac run Mac OS X, Windows, and Linux; Dell and HP should be concerned – May 01, 2006
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
Steve Jobs emails Apple team: Michael Dell not the best prognosticator, Apple worth more than Dell – January 16, 2006
Financial Times: Dell and Microsoft can never hope to attain Apple’s Mac aura – January 10, 2006
Michael Dell say’s he’d be happy to sell Apple’s Mac OS X if Steve Jobs decides to license – June 16, 2005