Apple restricts $899 education iMac to institutional purchases

“Last week, Apple computer finally retired the last of its CRT-based machines, replacing the eMac with an educational iMac for US$899,” Charles Jade writes for Ars Technica.

Jade writes, “This week, Apple Computer has retired the iMac for individual students and teachers and replaced it with… nothing.”

When contacted by MacNN, Apple sales representatives were unable to provide an explanation beyond saying that the company made the change on Wednesday and that it was no longer available to education individuals for purchase.

“It may have been that initially releasing the US$899 iMac as saleable to individuals was yet another public relations blunder by Apple. It could also have been that the education store was stampeded, that Apple executives rightly feared cannibalization of the more overpriced robust model,” Jade writes.

Full article here.

MacDailyNews Take: An Apple Store for Education stampede that was cannibalizing the lower end iMacs would be our guess. That was a great deal; hopefully those who wanted it got their orders in early.

[UPDATE: 11:39am EDT: Fixed the strikethru issue. It does help to correctly close the tag.]

Related articles:
Apple introduces $899 education configuration for 17-inch iMac; replaces out-of-production eMac – July 05, 2006


  1. This just goes to show, if true, how much pent-up demand there is for an entry-level mac that ships with a keyboard, mouse, and monitor.

    Apple not addressing this demand is a criminal waste of market share.

  2. I agree also. It’s difficult to explain to some people that although the Mac Mini is cheap, they have to bring their own monitor/keyboard and mouse. It seems to reinforce the myth that Macs are more expensive.

  3. The problem isn’t that the $1,299/$1,199 17″ model is overpriced, it’s just that there is also a pent up market for the basic $899 model out there as well. Why Apple doesn’t just offer both models on a full time basis is the real mystery here. Maybe they’ll come to their senses and do the same thing they did with the eMac back 3-4 years ago and make it a regular model as well.

  4. It’s not a myth – they are more expensive, in the sense that in most cases you have to spend more money to get a computer that does what you want. A Mac is simply a computer that comes with a large package of hardware and software features that hardly anyone will use all of. But unlike other computer manufacturers, you HAVE to ante up and buy all this stuff, rather than exactly the features you want or need. In that way, it is more expensive, and that is why Macs persist to this day in being expensive in the eyes of the majority of consumers (who are certainly not represented in this site!).

  5. Akido, I think the often-repeated argument that Macs are cheaper than similarly-configured PCs is only true sometimes, and off and on as times passes and as new offerings emerge elsewhere (and it’s worth remembering that there are many more PC configurations that are simply not available in the Mac world than vice-versa).

    (By the way, I hate PCs!)

    Personally, I think that argument is moot anyways, because most people just want a “computer”, usually without bells and whistles, and want to pay a low price for it. If Apple doesn’t present an offering that is somewhere in the perceived low price range, they will always be thought of as more expensive by most people, and rightly so. And this perception is not helped by the fact that Apple is only too glad to completely take you to the cleaners on basic things like RAM and hard drive upgrades (yeah, all of us here know you can get third party RAM and HDs cheaper, but most people don’t, and/or don’t bother and like to shop for everything in one place).

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