Best Buy test-selling Macs using Apple-trained Best Buy employees

18 years ago

“Best Buy Co. Inc. is taking a little nibble of Apple computers,” The Associated Press reports.

“The nation’s largest consumer electronics retailer is testing the possibility of selling Apple Computer Inc.’s full line of computers in its stores,” AP reports.

“Best Buy has added Apple computers in seven stores and it’s considering expanding Mac sales across the chain, Best Buy Senior Vice President for Merchandising David Morrish said at the company’s annual meeting on Wednesday,” AP reports. “Morrish said the test began four weeks ago.”

AP reports, “Morrish said the computers are being sold by Best Buy employees who have been trained by Cupertino, Calif.-based Apple. He said Best Buy is watching to see whether the computers can be sold profitably, and whether Best Buy employees can provide the level of customer service that Apple customers are used to getting in an Apple store.”

Full article here.

MacDailyNews Take: It’s good to hear that Best Buy employees charged with selling Macs have been trained by Apple. Maybe this thing has an outside chance of working after all?

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