“If you are desirous of keeping a healthy perspective on the differences between mere objects and personal philosophies the best advice is not to buy a Mac,” Chris Seibold writes for Apple Matters.
“Why not purchase the world’s greatest personal computer? Because once you do you’ll fall in love with the Mac,” Seibold writes. “You’ll wonder why more people aren’t using one, you’ll want to spread the word, you’ll become a zealot. Inevitably, you will remain confused why the Mac isn’t more popular and then you’ll begin coming up with ways to fix the Mac’s low market share blues. Here’s the trouble, the ways to ‘fix’ Apple’s market share problems are all prescriptions for a malady that simply doesn’t exist.”
“The notion that Apple has a market share problem seems obvious, but it isn’t as bad as a quick glance at the numbers indicate. The breakdown between business computer purchases and home computer purchases is roughly a 66 to 33 split. Apple chooses to compete in what roughly amounts to a third of the market. Sure, it has penetration in professional graphics, scientific and the film industry but Apple is, by and large, a consumer computer designer,” Seibold writes. “With that in mind, Apple’s market share looks much, much better. In the arena Apple competes (by default, not by choice) it performs fairly well.”
Much more in the full article here.
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