“Best Buy is prepared to expand a new Mac pilot program to additional retail stores if the concept proves to be successful, one Wall Street analyst says. The nations No. 1 consumer electronics chain last week began evaluating a new planogram layout that prominently displays Apple’s Mac line in a designated area of its personal computer department,” Prince McLean reports for AppleInsider.
“For the time being, the retailer is testing the program at just seven Best Buy locations in the Southern California region. Some 900+ remaining Best Buy outlets traditionally stock only Apple’s iPod digital music players, and to a lesser extent, Mac mini desktop computers,” McLean reports. “However, Best Buy has indicated that it is prepared to scale the Mac pilot program ‘rapidly’ if it proves to be a hit, according to Steve Lidberg and David Niederman, two analysts with Pacific Crest Securities.”
Full article here.
Apple Macs in Best Buy photos via CNET here.
MacDailyNews Take: Excellent. If some miracle happens with the Best Buy test stores, we look forward to 900+ locations where pimply-faced blue shirts can tell customers that “Apples are incompatible,” “too expensive,” “can’t run the internet” and “don’t have antivirus software” instead of just seven stores in SoCal.
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