For years, the ChangeWave Alliance, an independent industry stock research firm, has been closely monitoring consumer PC trends. Rarely, however, has it seen the kind of momentum in its proprietary surveys of computer industry personnel that Apple Computer has registered in recent months.
The first indication of Apple’s strength was seen in the June 2005 ChangeWave Alliance survey on Consumer PC demand – taken just days after Apple first announced its deal with Intel Corp. for a new Intel-chip powered Macintosh. At the time, nearly one-in-five survey respondents (19%) said the new Intel-equipped Mac made them “more likely” to buy an Apple computer in the future, compared to just 3% who said it made them “less likely” to buy.
A follow-up survey conducted in January 2006 showed a huge surge in demand on the horizon for Intel Macs. This time one third (33%) of the computer industry personnel surveyed said that the Apple deal with Intel made them “more likely” to buy an Apple PC in the future. That’s a 14-point jump above the already robust findings the ChangeWave Alliance found the previous June.
The new Intel Macs were already being snatched up by consumers by the time the ChangeWave Alliance conducted its most recent Consumer PC survey in March 2006. In a convincing display of strength, that survey of 2,221 Alliance members showed Apple’s share of desktop purchases at 8%, and its laptop share at 6%.
Moreover, the survey results for Apple were even more impressive looking ahead. Among Alliance members planning to purchase a laptop in the next 90 days, 17% said they’d be going with an Apple. That was a 4-point jump in planned purchases from the previous survey in January, and this increase incurred as other major manufacturers – Dell, Lenovo, Hewlett-Packard, Sony and Toshiba — were each down 2- to 8-pts from that January measure.
On April 5, Apple released their new Boot Camp software, which enables Intel-based Macs to run on a Microsoft Windows XP operating system. To measure the potential impact of the Boot Camp announcement, the Alliance conducted another survey of industry professionals.
The ChangeWave Alliance asked its members if the Boot Camp release made them more or less likely to buy an Apple computer over the next six months. A full one-quarter of respondents (25%) said they were more likely to buy an Apple computer in the next six months because of the new software functionality, with only 2% saying they would be less likely to purchase.
According to the ChangeWave Alliance results, the April Boot Camp announcement is just one more sign that the Intel chip deal is likely to have a hugely positive affect on Apple Macintosh sales.
The ChangeWave Alliance is a network of 7,500 highly qualified business, technology, and medical professionals in leading companies of select industries-credentialed experts who spend their everyday lives working on the frontline of technological change. ChangeWave surveys its Alliance members on a range of business and investment research and intelligence topics, collects feedback from them electronically, and converts the information into proprietary quantitative and qualitative reports.
For more information: http://www.changewave.com
MacDailyNews Take: As we stated before on April 14, 2006, “while we’re not a research firm by any stretch, we do have our own checks and are able to take some measure of the pulse of what’s going on in the Mac world. Our checks indicate that Mac sales (MacBook Pro, iMac, Mac mini) have picked up significantly since the Boot Camp debut and corresponding press coverage. The information we are seeing allows us to confidently state that… the ability to run their Windows “insecurty blanket” on Macs is causing people to buy Macs. The idea of buying one machine and getting both OS worlds is very appealing, it seems. Once they try Mac OS X, what usually happens will happen with them, too. More and more Mac OS X use with less and less Windows use.”
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