Apple to accept podcast ads on iTunes

“Coming soon to iTunes: ads. Apple — a brand that prides itself on the purity of the user experience — will soon put up billboards on its popular iTunes service, according to content partners who have been briefed on the plan. The introduction of visual ads could be the first step to allowing ads in other content areas or on iPods,” Abbey Klaassen reports for Advertising Age. “Apple’s current plans call for the ads to appear only in the lower-left corner of the iTunes library while users listen to podcasts from their computers rather than from portable devices. But it’s a big step for the service, which has so far limited ad intrusions to audio spots embedded in some of the podcasts offered via iTunes. ESPN Radio, which supplies some of iTunes’ most popular ad-supported sports podcasts, is working with the service on the new advertising offering.”

“Apple executives wouldn’t comment. But CEO Steve Jobs has supported the idea of ad-supported podcasts, so adding a visual component to the existing audio ads isn’t much of a stretch. What’s more compelling is what it might mean for other iTunes content, and specifically whether Apple might allow advertising in its premium content, for which it charges users,” Klaassen reports.

Full article here.

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37 Comments

  1. Surely this is just the same as adding artwork to a podcast at a specific point, like a chapter. Some podcasts do this already, I know that when Digg mention their sponsors they show the corresponding logo. Not sure if this is only on the video version but I can’t see it being any harder to do on an audio version.

  2. rather “end to the begining”… as in a new begining and an end to the old. I think it’s a smart move… it’s not regular advertising… as in “pop-ups”… it’s just a natural extension to the emerging “pod-casting” in iTunes.
    Move along…

  3. It’s ads from the PODCAST!

    If you want the pocast maker to lose money, complain to them, not Apple. Or pick a different podcast without ads.

    Or should Apple ban podcasts that have ads? Heck, I’d rather have a visual ad than an audio ad any day, and some podcasts have had audio ads for a long time.

    Oh, but it’s so much more fun to blame Apple ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  4. look at you fools getting your knickers in a twist!!!

    so what?!

    people making podcasts will now be able to support the making of those podcasts with adverts in the ‘album art’ corner when they are being played!

    big deal! it was inevitable!

    mdn word: probably – as in, probably a slow news day…

  5. All you ad complainers forget that it is ad revenue that enables you to enjoy these resources for free. People gotta’ eat folks and cannot devote time and resources forever without getting something in return. We have a symbiotic relationship where both advertisers and readers benefit from the system. Kill the ads, kill the revenue, kill the site. It works in that order, so be careful what you wish for. Remember that iTMS is just a conduit for these Free podcasts. The infrastructure and bandwidth to deliver this content costs money. If some advertisers are willing to pick up the tab so I don’t have to, I for one see that as a good bargain.

  6. practically hear the drolling by the advertisers.

    Ads on podcasts from commercial sources are one thing. Small billboard ads in iTunes for said podcast is OK. But these bastards are already dreaming of putting fucking commercials in the TV shows.

    “We are looking at new technology that will provide a much richer advertising experience and hope to roll that out very soon.”

    Is “richer advertising experience” a euphemism for “longer, louder, and more intrustive”?

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