“With only a 2.3 percent share of the U.S. PC market last year, however, the switch campaign has a long way to go. It’s all well and good to be part of a self-styled elite, but Steve Jobs can’t be satisfied with those numbers,” Charles Cooper writes for CNET.
MacDailyNews Note: According to IDC, Apple Mac’s 2005 U.S. market share was 4% on 32% growth year over year, not the “2.3 percent” stated by Cooper.
Cooper continues, “Doubtless many people still refuse to buy the Mac because of a reluctance to give up certain prized applications that run only on Windows. So it was this week that Apple took matters into its own hands with the introduction of Boot Camp, a Windows utility that lets users of Intel-powered Macs run Windows. The download, which is free and, so far, glitch-free, ignited a veritable media scrum. For good reason. On the surface, it’s a can’t-lose proposition.”
“Apple’s not endorsing Windows. It’s endorsing the idea of Windows running on a machine that it sells. Most of the securities analysts who follow the company immediately upped their price projections. The stock gained 10 percent in the next couple of frenzied trading sessions. As far as the Apple faithful posting on the online chat boards were concerned, Boot Camp was a stroke of genius. Period,” Cooper writes. “Apple’s not endorsing Windows. It’s endorsing the idea of Windows running on a machine that it sells. But dare I say this aloud? Boot Camp is a gimmick. A smart gimmick but a gimmick nonetheless. Boot Camp functions as a security blanket for PC users who would wet their beds without their favorite Windows application. With one download, Apple removed any lingering barriers holding back the potential universe of switchers.”
“With all due respect to Messrs. Gates, Ballmer and Allchin, Windows makes very few hearts (outside the environs of Redmond, Wash.) go pitter-pat. Folks are not clamoring for Windows; they’re clamoring to run Windows applications. Do you think that once they get their hands on a Mac, people won’t be the least bit curious to experiment with the Macintosh operating system to see what all the fuss is about? Apple hopes so. The company won’t put it so bluntly, but it has zero interest in getting people to use Windows on a Mac. (No accident that Apple’s not going to support Windows on the Mac.) They want the voyeurs to take a peek at Mac OS and be seduced by all its charms,” Cooper writes.
Full article here.
MacDailyNews Take: Well, duh, Chuck. That bit of common knowledge hardly warranted the breathless writing and the “Dare I say this aloud? Boot Camp is a gimmick” headline. We – and many others – been saying it all along: Boot Camp lets potential switchers take their “Windows insecurity blanket” along with them where, after a bit of side-by-side testing, Mac OS X will win their hearts and minds. It ain’t rocket science, but we certainly believe that it’s going to work for Apple, big time. We’ve seen what happens when you take a Windows-only person and expose them to Mac OS X for a couple of weeks. “Once you go Mac, you’ll never go back” isn’t just a cute saying, it’s the truth.
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Apple trying to steal customers from Windows with Boot Camp by letting people try superior Mac OS X – April 09, 2006
Macs that run Windows will calm potential switchers’ irrational fears – April 06, 2006