Did Apple maneuver Microsoft into their troubles with Windows Vista?

And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important. — Steve Jobs to Business Week, Oct. 12, 2004

“Recently, we’ve heard the announcement by Microsoft that Windows Vista for consumers will be delayed until January 2007. As I scan the Internet articles, I see that many have attributed this delay to, variously, the incompetence of Microsoft, the evil plans of Microsoft, or, perhaps, simply the overwhelming challenge of fielding a modern Windows OS for PCs,” John Martellaro writes for The Mac Observer. “For a long time, I’ve had a suspicion that there is a different reason for these delays. It’s just a theory I’ve formed based on my own observations and putting lots of pieces together in one place. Bear with me for a paragraph or two while I set this up. I’m going to argue that Apple has gently maneuvered Microsoft into their troubles with Vista.”

Martellaro writes, “I believe a decision was made to drive Microsoft into a bind with Apple’s disciplined consumer focus. This was because Steve knew that Bill hates to lose and wants to one-up everything Apple does. Knowing that weakness, Apple decided to:
• Exploit Microsoft’s greed and over-confidence
• Exploit Mr. Gates’ fascination with Apple’s nimbleness and innovation
• Leverage Apple’s consumer orientation unfettered by business constraints
• Leverage the fact that Apple’s sales are fueled by the purchase authority of individuals and the emotional reaction customers have to Apple products
• Emphasize OS security – knowing that the consumer Internet would likely become a more and more dangerous place.

“I don’t think this was a war plan written out in detail. I think it was the gut instinct of a very smart Apple CEO who nursed the plan along and let it flourish,” Martellaro writes.

Full article here.

Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
MacBook Pro. The first Mac notebook built upon Intel Core Duo with iLife ’06, Front Row and built-in iSight. Starting at $1999. Free shipping.
iMac. Twice as amazing — Intel Core Duo, iLife ’06, Front Row media experience, Apple Remote, built-in iSight. Starting at $1299. Free shipping.
iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
Connect iPod to your television set with the iPod AV Cable. Just $19.

Related articles:
Microsoft employees call for heads to roll over continual Vista slips – March 27, 2006
Microsoft’s Windows Albatross, er Vista could slip even more – March 27, 2006
Harvard prof: Microsoft Windows users ‘may simply end up with a more and more inferior OS over time’ – March 27, 2006
60-percent of Windows Vista code to be rewritten – March 24, 2006
Microsoft reorganizes moribund Windows unit – March 23, 2006
Microsoft’s inability to ship Windows Vista leaves door open for Apple – March 23, 2006
Tech writer: Forget booting Windows on Macs, now is the time for Apple Mac to take back share – March 23, 2006
Microsoft Vista fumble could lead to score for Apple Mac; Mac OS X Leopard may beat Vista to market – March 23, 2006
Analysts: Apple could benefit from Microsoft’s latest Vista slip – March 22, 2006
Forbes: Microsoft’s Vista slips again – Steve Jobs must be waking up a happy man this morning – March 22, 2006
What’s the difference between Mac OS X and Vista? Microsoft employees are excited about Mac OS X – March 22, 2006
Vista delay causes Windows-dependents slump in pre-market trading; Apple rises – March 22, 2006
Enderle on MS Vista slip: ‘I personally can not recall Apple ever getting an opportunity like this’ – March 21, 2006
Microsoft delays Windows Vista again – this time until January 2007 – March 21, 2006


Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.