Did Apple maneuver Microsoft into their troubles with Windows Vista?

And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important. — Steve Jobs to Business Week, Oct. 12, 2004

“Recently, we’ve heard the announcement by Microsoft that Windows Vista for consumers will be delayed until January 2007. As I scan the Internet articles, I see that many have attributed this delay to, variously, the incompetence of Microsoft, the evil plans of Microsoft, or, perhaps, simply the overwhelming challenge of fielding a modern Windows OS for PCs,” John Martellaro writes for The Mac Observer. “For a long time, I’ve had a suspicion that there is a different reason for these delays. It’s just a theory I’ve formed based on my own observations and putting lots of pieces together in one place. Bear with me for a paragraph or two while I set this up. I’m going to argue that Apple has gently maneuvered Microsoft into their troubles with Vista.”

Martellaro writes, “I believe a decision was made to drive Microsoft into a bind with Apple’s disciplined consumer focus. This was because Steve knew that Bill hates to lose and wants to one-up everything Apple does. Knowing that weakness, Apple decided to:
• Exploit Microsoft’s greed and over-confidence
• Exploit Mr. Gates’ fascination with Apple’s nimbleness and innovation
• Leverage Apple’s consumer orientation unfettered by business constraints
• Leverage the fact that Apple’s sales are fueled by the purchase authority of individuals and the emotional reaction customers have to Apple products
• Emphasize OS security – knowing that the consumer Internet would likely become a more and more dangerous place.

“I don’t think this was a war plan written out in detail. I think it was the gut instinct of a very smart Apple CEO who nursed the plan along and let it flourish,” Martellaro writes.

Full article here.

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