“Analysts for Merrill Lynch are the latest to express a lack of fanfare over Apple Computer’s new product introductions and are unconvinced that the company’s announcements were substantial enough to merit an invitational media event,” Prince McLean reports for AppleInsider. “Overall, the analyst was not overly impressed with the company’s new products, of which many believe combined for a lackluster media event. ‘We wonder if the announcements were substantial enough to merit an invitational media event and suspect Apple needs to be judicious if it expects to continue to convert journalists into marketing instruments with its aura of secrecy,’ Farmer wrote.”
Full article here.
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