Using virtualization to run Windows and Linux apps plus Mac OS X could double Apple’s market share

“There has been a lot of grumbling in the Apple fan base that questions the decision to migrate to the Intel platform, but could Steve Jobs have a secret weapon up his sleeves to double Apple’s market share in the desktop computing market? There may very well be and it’s Apple’s exclusive license to run on the x86 platform,” George Ou blogs for ZDNet. “When I speak of virtualization, …I’m speaking of the type of virtualization that’s never been available to Apple before but is now because of the new Intel CPUs. The new form of emulation is a thin translation layer that minimizes resource overhead and there are many possibilities… ultimately, perhaps the final goal of Apple is to support true hardware partitioning through paravirtualization.”

To accomplish paravirtualization, “Intel would have to release new Core Duo CPUs that have VT support which is likely in the near future. Apple would have to implement a BIOS compatibility layer for EFI to support bare-metal installation of Windows that only support the conventional BIOS although this is currently just speculation. If these requirements are ever met, you’ll be able to run [and] install multiple operating systems such as Mac OS X for Intel, Windows, Linux, or BSD directly on to the raw [Mac] hardware,” Ou explains.

“The implication of all this is that Apple will be the only companies licensed to run Mac OS X, Windows, and other common x86 operating systems in the world since no one else is licensed to run Mac OS X. This would open the possibility of using Macs for PC gaming or any other Windows application that traditionally wouldn’t run at all or didn’t run well on PowerPC Macintosh PC emulators,” Ou writes. “All the borderline cases where people aren’t sure about a Macintosh because of their requirements for Windows applications and games will all of sudden be more willing to accept the Mac. If Steve Jobs plays his cards right and delivers true paravirtualization, Apple may indeed double its market share.”

Full article here.

MacDailyNews Take: If Apple Macs could run Windows applications without Windows (best case), or run Windows at near native speed on Intel in a protected environment similarly to how VirtualPC operates on PowerPC today, or dual-boot Windows at worst, it could significantly increase Apple’s Mac market share as it will open whole new industries to the Mac, for just one example: Architecture (AutoCAD). Apple could be closing in on the goal of the ultimate personal computer: run any application you need, regardless of platform, at usable speeds.

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Related MacDailyNews articles:
Intel’s Virtualization Technology runs multiple operating systems simultaneously – February 08, 2006
Is Steve Jobs prepping ‘The Cupertino Project’ – Intel-based Macs that will run Windows apps, too? – December 27, 2005
Will future Intel-based Apple Macs offer multiple OS worlds via virtualization? – November 16, 2005
Intel’s built-in virtualization tech could be one way to run Windows on Intel-based Apple Macs – June 16, 2005
If Intel-based Macs can run Mac OS X and Windows, buying a Mac will be a no-brainer – June 15, 2005
Intel-based Macs running both Mac OS X and Windows will be good for Apple – June 10, 2005
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56 Comments

  1. I’m torn on this issue. I guess if Windows OS applications could run natively through OSX, and avoiding the viruses asociated with Windows, then that would be a good thing.
    I need to keep reminding myself that Apple is primarily a hardware company. And if due to dual-booting or a universal OS more Macs are sold, then that is a good thing. The question is if this happens will OSX thrive or eventually just become Windows?

  2. Yeh-heh-hesssss, I love it! All de speculation and worrying. Stop it, my friends. You don’t want to get so many worry lines you end up looking like Robert Redford on a bad day.

    Ohh, and hey, Big Bob Ass — What’s your friend’s name? Wait a minute. Let me guess . . .

    Deep Code?

    Yeh-heh-hessssssssssss.

  3. In a flight across the county yesterday I was using my Powerbook when the flight attendant got my attention. She said, I’m sorry you will have to turn that laptop off. Strange I thought we still had a ways to go. I asked her politely, why? What is the problem? She said, I’m sorry but you are sitting in a Window seat.

    Thanks Woz!

  4. Great. Now we don’t have to develop a separate version of Photoshop. Want the latest and greatest version? Run the Windows app.

    Every Windows app I’ve had to use sucked donkey bars. Photoshop for Mac is a better version, as there are features either missing or very hard to find in the Windows version, and Windows users can’t help you as they don’t know what they’re missing. Kinda sad, really, but they defend Windows like it’s their autistic child.

    There are also more and better filters and plug-ins available for the Mac versions. I would quit doing digital printmaking, which I do for a living, if I had to do it in Windows. I couldn’t work at the level I work at now, and the aggravation wouldn’t be worth it.

  5. Macmania – “BTW, if you use a Mac and you’re not aware of all this shit, have you been paying attention?”

    I made the comment because obviously you do not use Photoshop on Windows or you wouldn´t have made your “open mouth insert foot” opinion. Since you don´t use any pro software that Adobe or Macromedia offers, guess its best for you not to comment on these things. And you compare a brand new OSX Mac of yours software and an old PC (probably runs Windows 95) you keep in the closet….brillant.

  6. neomonkey (aka macmania): “Photoshop for Mac is a better version, as there are features either missing or very hard to find in the Windows version”

    What are these things missing?

    By day I work with Photoshop on a PC, by night at home I work with Photoshop on my Mac.

    neomonkey: “There are also more and better filters and plug-ins available for the Mac versions. I would quit doing digital printmaking, which I do for a living, if I had to do it in Windows. I couldn’t work at the level I work at now, and the aggravation wouldn’t be worth it.”

    What total bullsh=t FUD.

  7. Microsoft would like to take the opportunity to thank each and every one of you for your enthusiastic endorsement in growing Windows Operating Systems and application software to now include the Apple hardware space.

    Your continued support in growing the Windows installed base and vast ecosystem of Windows applications and software will provide customers with a unified experience regardless of underlying hardware, while removing the limited application choices experienced with non-Microsoft platforms.

    Regards,

    Microsoft Sales

  8. What a shame that so many people wish that a bloated, expensive, dated hack like AutoCAD run on Macs. I guess it’s similar to the bloated, expensive, dated hack of an OS it runs on, Windows. There are numerous better, intuitive CAD applications on the market that put AutoCAD to SHAME: ArchiCAD, VectorWorks and BOA, to name 3.

    Yeah, it’s the “industry standard”, but according to sites like Architosh, AutoCAD’s market share has been steadily declining and is at 50%, including ALL computing platforms, and dropping.

    If AutoDesk would publish the ENTIRE AutoCAD file format (DXF/DWG) specs, then it would be easier for their files to co-habit and play nice with the better applications on the market.

  9. You ever hear of any Windows users wishing they could run OSX on their computers??????

    You run Windows on your Mac you get to pay Bill Gates a fee to run his operating system. Bill will be one happy monkey.

  10. Windozs drones LOL
    <<You ever hear of any Windows users wishing they could run OSX on their computers??????>>

    YES THREE OF MY FRIENDS, they took one look and made the switch…you can do it to, come see the light.

  11. In Photoshop for Windows you can open a new file by double-clicking anywhere in the background workspace in the app window, on a Mac you cant do this as the workspace is the desktop background.
    Does anyone know if this feature is possible on Macs?

  12. why are we talking about windows again. once the developers start writting their application as universal binary it will make scene to write one application that will work on mac/intel, mac/ppc and windowpc. For one cost you can sale to all computer user. Now it up to the mac to be the best so people will buy the best.

  13. bigbobbass:
    He went on to tell me, without revealing too much, that he installed and ran Microsoft Publisher, and made a 17 page(?) flyer on it.

    Didn’t Publisher have to phone home to Microsoft first to be registered? When you register a Win OS or software app – it actually uses a unique identifier that is in every current generation x86 chip which helps cut down on piracy. Unless of course this was a hacked version……

  14. To accomplish paravirtualization, “Intel would have to release new Core Duo CPUs that have VT support which is likely in the near future. Apple would have to implement a BIOS compatibility layer for EFI to support bare-metal installation of Windows that only support the conventional BIOS although this is currently just speculation.

    Keyword: SPECULATION

    I don’t see it………

  15. What may happen is Apple will provide a compiler so tweaked Vista code can be easily compiled for Mactels without significant development time.

    This alone in itself will motivate developers to provide two versions of their software on each disk.

    One developer base, one hardware base, two operating system choices.

    This is the only way Apple can compete.

    Once again, I am in total agreement with MacDude.

    Just as Universal Binaries are being made by Mac developers today, You will probably see software coming out on DVD with a MAC and Windows version.

    The core code will be the same, but it will have to be tweaked to comply with both OS/GUI guidelines. This will be a huge incentive to develop for the Mac as the cost savings will be enormous. I just don’t want to have Windows clone versions of software – I want them to take advantage of OS X. Probably in the short term we will see plain ports that aren’t very much different looking than their Win counterparts, but, given time, I think the Mac versions will become more “Mac-like”……..

  16. Microsoft Sales wrote:


    “Microsoft would like to take the opportunity to thank each and every one of you for your enthusiastic endorsement in growing Windows Operating Systems and application software to now include the Apple hardware space.

    Your continued support in growing the Windows installed base and vast ecosystem of Windows applications and software will provide customers with a unified experience regardless of underlying hardware, while removing the limited application choices experienced with non-Microsoft platforms.”

    Somehow I can picture Big Brother in the 1984 ad saying that. Along with:

    Our enemies shall talk themselves to death and we will bury them with their own confusion…

  17. I doubt Apple will actively encourage the running of Windows on the Mac, except maybe to support further development of Virtual PC. The tech-savvy will work it out for themselves, and the average Joe won’t know or care because he’ll be buying a Mac for Mac OS X and iLife (as will most people).

    And it’s for the latter reason that Windows on Mac won’t threaten Mac software development.

  18. The big stumbling block in many PC users view to using a Mac is that it does not run Windows software – it is not “compatible”. If/when Windows programs can run on Macs that excuse will disappear and more people will use Macs. The more people that use Macs the more software that will be written for Macs.

  19. Apple have one goal – to enable all third party software houses to create a SINGLE unified version of their products which will be completely platform independent. In future there will be no ‘Mac’ versions or ‘Windows’ versions of software titles – just one ‘Universal’ version that will run on any modern system. Then the fuss about less ‘Mac’ apps not being available (because of lower market share) will become irrelevant and third-party firms will save a fortune writing second versions for a smaller financial return from Mac users.

    And, of course, people will have no excuse NOT to buy the best computer/OS on the planet.

  20. neomonkey—sez— >…Photoshop for Mac is a better version, as there are features either missing or very hard to find in the Windows version…<

    Hey, neo what in the hell are you talking about???

  21. One just needs to read this sentence “Apple would have to implement a BIOS compatibility layer for EFI to support bare-metal installation of Windows that only support the conventional BIOS…”.

    People who actually think that companies should invest time and money in something that has been outdated for years do not need to get any more attention.

  22. neomonkey:

    Please identify the name, address, and URL of your business. I want to make certain I never make the mistake of choosing your establishment for any editing or print work. Thank you.

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