“Over the past 18 months, Apple Computer has introduced the concept of podcasting on an enormous scale. While in itself this was not a new method for delivering digital content over the Internet, when combined with growth in the popularity of Apple hardware and the success of its iTunes software, it may signal a shift in the market for digital entertainment and home computing,” Oxford Analytica reports. “The iPod has helped Apple recover from a battle it largely lost with Microsoft (nasdaq: MSFT – news – people ) and the PC industry. While it accounts for only around 5% of desktop and laptop users, the popularity of the iPod may fuel rising demand for its other systems. Podcasting is possible with both PCs and Apple computers”
However, Apple [Mac] systems are likely to become increasing popular for home users for various of reasons:
• Security issues that have plagued Microsoft in recent years tend not to affect Apple software.
• Apple has always led the way in the design of computer hardware and software.
• Apple’s design approach ensures ease of use and hardware/software compatibility for consumers.
More in the article summary via Forbes (with link to extended article) here.
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Related article:
16-percent of computer users are unaffected by viruses, malware because they use Apple Macs – June 15, 2005