“What is it about Apple that makes customers so passionate? Perhaps they sense Apple’s similar devotion to them. ‘We’re all consumers [at Apple] and we know what consumers like,’ CEO Steve Jobs explained in an interview after his keynote. In other words, Jobs explained, Apple’s engineers and programmers love technology and build products that they themselves want to use,” Peter Lewis writes for Fortune. “It’s an approach that garners the company not just customers, but lots of influence.”
“The media, for instance, always flocks to any Steve Jobs appearance, on the mere hint that a new Apple (Research) product will be announced. If Dell or HP or Sony sent out cryptic invitations to an event in San Jose, as Apple did last fall, would dozens of the tech industry’s top journalists drop everything to be there? Probably not,” Lewis writes. “So much fuss — yet Apple’s share of the computer market is less than 5 percent. Walk into a major corporation anywhere in the world and you’ll have a hard time finding an Apple Macintosh computer, except maybe in the graphics department. Sony introduces as many new products in a week as Apple does in a year, but Apple’s market capitalization (the value of all the shares sold to investors) is bigger than Sony’s, clear evidence that investors, as well as customers, are enamored of the Cupertino company that was founded on April Fool’s Day 30 years ago.”
“We won’t know for sure until we’ve had a chance to test them, but once again Apple appears to be setting the standards for the rest of the PC and consumer electronics industries… At the Macworld keynote Jobs did unveil what may in fact be the world’s best desktop and laptop computers, and, to go with them, the world’s best personal creativity and productivity software.”
Full article here.
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