Fortune: ‘tiny’ Apple has big influence on personal computer and consumer electronics industries

“What is it about Apple that makes customers so passionate? Perhaps they sense Apple’s similar devotion to them. ‘We’re all consumers [at Apple] and we know what consumers like,’ CEO Steve Jobs explained in an interview after his keynote. In other words, Jobs explained, Apple’s engineers and programmers love technology and build products that they themselves want to use,” Peter Lewis writes for Fortune. “It’s an approach that garners the company not just customers, but lots of influence.”

“The media, for instance, always flocks to any Steve Jobs appearance, on the mere hint that a new Apple (Research) product will be announced. If Dell or HP or Sony sent out cryptic invitations to an event in San Jose, as Apple did last fall, would dozens of the tech industry’s top journalists drop everything to be there? Probably not,” Lewis writes. “So much fuss — yet Apple’s share of the computer market is less than 5 percent. Walk into a major corporation anywhere in the world and you’ll have a hard time finding an Apple Macintosh computer, except maybe in the graphics department. Sony introduces as many new products in a week as Apple does in a year, but Apple’s market capitalization (the value of all the shares sold to investors) is bigger than Sony’s, clear evidence that investors, as well as customers, are enamored of the Cupertino company that was founded on April Fool’s Day 30 years ago.”

“We won’t know for sure until we’ve had a chance to test them, but once again Apple appears to be setting the standards for the rest of the PC and consumer electronics industries… At the Macworld keynote Jobs did unveil what may in fact be the world’s best desktop and laptop computers, and, to go with them, the world’s best personal creativity and productivity software.”

Full article here.

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  1. Sony releases that many products in a week to keep up with Apple.

    Just you wait, less than 5% will become 10%, then , then 50%, then 100%! (ok, maybe not 100, but we all have dreams)

  2. Apple’s marketshare will *maybe* climb to 6% this year. If they want more than that, they are gonna have to bring thier prices down to more comptetitive levels. It’s a lot to ask of someone to switch. Spend more money than they’re used to, and buy all new software ($$$!!!!). That is why MS isn’t, and shouldn’t, be worried.

  3. Read the last sentence there, and sure..

    But they still don’t understand why Mac users are so crazy about these machines. They are the best in the world, and they are solid as a rock.

  4. 5%, some drongos out there, do a quick sum, and conclude, “oh that must mean Windows XP is 95% (or the very least windows variations (or are they refering the badge on the box. I wonder what the actual breakdown of what operating systems are on what?

  5. Well if a 70 BILLION dollar market cap is tiny than I suppose we should call Dell tiny too.

    Other companies that should be considered tiny using this criteria:

    I think that’s enough

  6. Was in A CompUSA in Charlotte this evening buying some wireless networking gear. Two different clerks told me they steer customers to Macs and hope to buy their own first Macs soon. Neither one was over twenty five years old, no duh. What surprised me was their enthusiasm when discussing the Mac’s virtues. No viruses! Better OS! Vista’s gonna stink! All points they made. All I mentioned was the big stock spike.

    Compared to just a year ago, attitudes toward Apple are very different in the consumer space. Any writer who doesn’t see this is in a cave.

  7. G Spank
    “It’s a lot to ask of someone to switch. Spend more money than they’re used to, and buy all new software ($$$!!!!)”

    If someone wants to use Vista, they’ll most likely have to buy a new machine to run it, and probably need to upgrade their existing software to use it. Then need to have new security software that runs on Vista to keep the damn thing clean of all the new malwares, viruses, etc. So how much of a difference is there compared to what you get back.

  8. That is why MS isn’t, and shouldn’t, be worried.

    Microsoft isn’t the one that needs be worried. Now if your name was Michael Dell, that’s another thing.

    By this time next week, Apple’s market capitalization will be greater than Dells.

    Maybe Mickey should sell off the parts of Dell, and give the money back to it’s investors.

  9. This writer is confusing OS market share with hardware market share. No computer hardware manufacturer dominates the market (though Dell comes close to fitting that description at 30%+). Apple’s share of annual unit sales places it in the top 5 ( Plus, Apple’s year-to-year unit sales growth regularly beats the industry average by a good margin. Not to mention Apple’s dominance of the MP3 player market and the (legal) music download market. So, Apple is not at all tiny by many standards other than OS marketshare.

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