Forget CES, the most important tech event of early 2006 is Apple’s Macworld Expo

“It’s almost comical, really. More than 200,000 gadget freaks and assorted hangers-on flocked last week to Las Vegas to see the latest in home electronics. Untold bad hot dogs were eaten. Miles of flat-panel TVs were displayed. Microsoft, Yahoo, Intel, Google and the like slugged it out for snazziest future product offering honors,” Adam Lashinsky writes for Fortune. “Yet for all that, the most important event for the combined consumer-electronics and information-technology industries happens Tuesday, when Steve Jobs takes the stage at the annual Macworld love-fest in San Francisco. Think about it. Tiny Apple, the company with a single-digit share of the personal-computer business, an also-ran in the mammoth market to supply big businesses with their computing needs, a non-player in cell phones, home stereos and televisions, is far and away the most important force in gizmoland.”

“What’s interesting about the products Apple choose to show off at Macworld is that they’re always a generation ahead of the competition, even if Apple didn’t invent the product category. Citigroup analyst Rich Gardner notes that last October, when Apple debuted a 2 gigabyte iPod Nano with a color display, it cost the same amount as an offering from Sony with half the capacity and a monochromatic screen. Whatever Apple shows, the competition quickly will be playing catch-up,” Lashinsky writes. “It takes a little getting used to seeing Apple on top. Steve Jobs’s job now is make sure it stays there.”

Full article here.
Since when is a company with a market cap of around US$65 billion “tiny?”

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9 Comments

  1. Maybe they’re calling Apple tiny in comparison to other metrics: revenue, employees, etc.

    As far as influence is concerned, Apple is top dog. Maybe that’s why they don’t go to CES, they want the other guys to pretend they actually are important. ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

  2. You gotta love a story like this. Bill Gates must hate reading stuff like this. What’s even funnier is how he doesn’t seem to be able to get through an interview lately without the reporter asking him how scared he is of Apple on some front. He must really hate that!

  3. Here’s my predictions for tonight: (I’m in Scotland)

    New iPod shuffles: small, in white or black with a two-line now/next text display.
    iLife and iWork ’06 updates including iWeb and Numbers.
    FrontRow2 for everybody (sold separately): IR remote, and a receiver with a USB TV receiver box- for timeshifting/ recording TV: can work with any mac.
    Apple Plasma TVs- with Apple Remote and easily connected to your mac. (with a built-in PVR and hard drive: it would last longer than a computer cycle so it would be a bad move to include a mac inside)
    iMacs available in Black (the UK Macworld has a mock-up of this on their current front cover and it looks sleek. iMacs are less likely to get scratched too.)
    News of new Intel iBooks but not available until spring.

    Here’s hoping…

  4. Dunno, but I looked at Forbes, and did some math, when Apple was at $81, it had a market cap of $68B. At the same time, Dell was at $31.25, and had a market cap of $66B.

    Looks to me that hell froze over!!!

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