“Electronics giant Samsung said Apple will feel the heat this year,” Michael Kanellos reports for CNET News. “South Korea-based Samsung last year publicly vowed to take away Apple’s top spot in music players by 2007. This year it will kick off that effort with a bevy of products and large ad campaigns, according to Peter Weedfald, senior vice president of consumer electronics for Samsung’s North American division, during an interview last week at the Consumer Electronics Show in Las Vegas. Macworld, Apple’s opportunity to be in the spotlight, begins this week.”
“‘What’s the difference between how they have gone to market and how we have gone to market? It’s real simple. They spent $165 million last year to advertise Apple MP3 products. We spent $1 million,’ Samsung’s Weedfald said. ‘We are going to break the code. In 2006, we are going to over-invest in advertising and marketing around these really hot new digital video and digital audio products, and we will spend tens of millions of dollars,'” Kanellos reports. “Apple has maintained a distant lead in the MP3 market. So to gain market share, Samsung said it will issue a broad array of products, some of which it expects to become breakaway hits. That’s how the company became a top player globally in cell phones… Many of the company’s music players will sport dual functionality. The Helix and Nexus MP3 players, unfurled at CES, come with an integrated XM satellite radio receiver.”
Full article here.
[Thanks to MacDailyNews reader “macnut222” for the link.]
It’s good to have goals. We’ve marked our iCal and we’ll revisit the issue on December 31, 2006.
[UPDATE: 4:55pm ET: revised deadline to the even more ludicrous date of Dec. 31, 2006. Thanks, hammer.]
Get Free Shipping on Top-Rated iPod and Mac Accessories
The New iPod with Video. The ultimate music & video experience on the go. From $299. Free shipping.
Connect iPod to your television set with the iPod AV Cable. Just $19.00.
The New iMac G5. Built-in camera and remote control. From $1299. Free shipping.
Apple USB Modem. Easily connect to the Internet using your dial-up service. $49.00.
Sony’s NAND flash deal with Samsung could signal push to take on Apple iPod… again – December 27, 2005
South Korean FTC probe continues in Apple-Samsung NAND flash memory deal – November 23, 2005
Samsung, Hynix, Toshiba shares tumble after Apple announcement, Intel-Micron flash deal – November 22, 2005
Report: Samsung to sign ‘long term, large scale’ NAND flash supply contract with Apple – November 15, 2005
Samsung: no plans to launch ‘Apple iTunes Music Store killer’ – November 03, 2005
Samsung plans 16 new MP3 player models in bid to compete with dominant Apple iPod – August 18, 2005
Samsung determined to oust Apple to become number one in iPod market by 2007 – March 17, 2005