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Apple Computer is the next Starbucks

“Apple Computer is the next Starbucks, said Pip Coburn. Like the specialty coffee purveyor, Apple is discovering that the sky’s the limit to the number of retail outlets it can successfully open, Coburn said Tuesday on CNBC’s ‘Closing Bell.’ ‘Like Starbucks, they take pride in every little element of that store,'” CNBC reports. “Apple has 130 retail stores, while Best Buy has 700 outlets, Coburn said. ‘It’s so under-penetrated, and yet Apple is that company that’s allowing those analogists who are very afraid of technology and the digital world to integrate over. They’re the ferrymen who can get you from one life into the next.’”

“’They can make their numbers for the next couple of years just by growing their stores, and investors aren’t focused on that right now,’ said Coburn, a technology consultant and researcher who left a job as head of tech research at UBS to run his own firm, Coburn Ventures,” CNBC reports.

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