“Winners in the holiday online shopping race appear to be Wal-Mart, Amazon and Apple Computer which are doing the best job of turning browsers into buyers, according to an analysis of Web traffic patterns,” Eric Auchard reports for Reuters. “According to data compiled by Internet measurement firm Hitwise for Reuters, these three sites, along with perennial e-commerce leader eBay Inc., seem to be having the most success converting online window-shopping forays into real purchases. These retailers showed the heaviest traffic between their Web sites and shipping company Web sites at UPS, DHL and FedEx, Hitwise analyst Bill Tancer said… ‘The one site that is driving the greatest growth is iTunes,’ he said of Apple Computer Inc.’s music store, which gives consumers near-instant gratification by allowing them to download songs or gift cards for future purchases.”
“The NetRatings data counts shopping trips to 100 representative online retailers in 10 shopping categories,” Auchard reports. “Hitwise data confirms that half — 49.5 percent — of U.S. Web searches for the term ‘iPod’ are going to Apple Web sites. The next nearest online retailers to be benefiting from the iPod craze are CircuitCity.com, which drew 6.7 percent of iPod searchers and BestBuy, which attracted 4.2 percent.”
Full article here.
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