“How much do all those iPod commercials cost? It’s a bundle. Apple Computer spent $287 million on advertising in its last fiscal year, up nearly 40 percent from the $206 million it spent a year earlier. And the company spent $193 million in the year before that, according to its annual report, filed Thursday with the Securities and Exchange Commission,” Ina Fried reports for CNET News.
“The ad spending, though significant, is far less than the billions of dollars spent each year by the very largest advertisers–companies such as consumer products giant Procter & Gamble and automakers such as General Motors and Ford,” Fried reports. “And, though its spending is a lot for a tech company, Apple has also seen a significant spike in its sales, particularly the heavily marketed iPod music player. The company sold $4.5 billion worth of the players in its fiscal year, a more than threefold increase over the prior year.”
Full article here.
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The $287 million was for all Apple products, including Macs, Mac OS X Tiger, etc., not just for iPods. Apple probably spent only about $286.9 million advertising iPods. All the rest went towards telling the world that the Mac was the best choice for most personal computer buyers. Yeah, yeah, we know, iPods sell Macs.
Related articles:
Why in Jobs’ name doesn’t Apple advertise the Macintosh? – October 27, 2005
More would switch from Windows to Mac if Apple advertised more effectively – September 04, 2005
Forrester analysts: Apple should advertise Mac OS X Tiger on television and in movie theaters – April 29, 2005
Mac fans line up for new operating system as passberby asks ‘what is a tiger?’ – April 29, 2005
Apple posts QuickTime movies of Mac OS X Tiger features in action – April 13, 2005
Why doesn’t Apple advertise Mac OS X on TV? – April 12, 2005
Why doesn’t Apple show its patented Mac OS X ‘Genie Effect’ in TV ads? – October 07, 2004
Top Ten things Apple needs to show the world about Macintosh – July 30, 2003
I could market Macintosh better than Apple Marketing in my sleep – April 19, 2003
Product Placement is fine, but the perception of Macs by the business commmunity is that they are just “eye candy” and Product Placement just reinforces that stereotype.
I am not agains it, just think that a series of tv commercials that individually show all the great things about OSX would bring a lot more people in to see what they can really accomplish.
Lack of viruses, how ease of use can greatly increase productivity, the list goes on. Does not have to be complex, one feature at at time.
It Can Be Done if you have the right ad agency. Apple never has had that.
The ads need to tell me why I should buy an Apple computer, not what a cool person I am. (I already know that)
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apple makes money hand over fist – why advertise to bring in the goons? offer up a few well-placed advertisements, and the next thing you know you’ve got gramdma on the horn, clogging up the lines to customer service, wanting to know how to hook up that there “e-mail” that the kids are on about…
F1Mikal is right: if they don’t somehow sense that the matrix has them, they don’t deserve to wake up…