“Gene Munster of Piper Jaffray maintained an ‘outperform’ rating and $68 price target on Apple Computer after surveying MP3 player sales representatives at 50 U.S. retail stores about what portable digital audio devices they recommend to customers and why,” Maya Roney reports for Forbes.
Roney reports, “The percentage of sales reps recommending purchase of an Apple iPod or iPod nano (versus any other high-end portable audio device) increased to 68% in November from 63% in June 2005, when the last survey was taken, while the percentage recommending an iPod shuffle fell to 38% from 52% in the same time period. ‘The bottom line from our survey is that all iPods have retained top mindshare with U.S. retailers,’ said Munster.”
Full article here.
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