“Apple Computer has applied for a trademark for Rosetta, the translation technology that will act as a bridge as Apple moves to Intel chips beginning next year,” Ina Fried reports for CNET News.com. “The Mac maker applied last week for trademark protection for the Rosetta moniker. Apple is encouraging developers to create Intel-compatible versions of their products, but it has also announced plans to offer Rosetta, a built-in emulation software that will allow much of the software written for PowerPC-based Macs to run on the new Intel machines. Apple has not pinned an exact date when the first Intel machines will arrive, saying only that they should be on the market by June. Some analysts have said that the first machines could come as early as January’s Macworld Expo in San Francisco.”
“Company executives have described Rosetta as ‘Apple technology,’ but it uses an engine from a start-up company called Transitive, which offers a variety of engines for translating software written for one operating system or processor to code that can run on a different configuration,” Fried reports. “Apple CEO Steve Jobs did confirm to the New York Times that Transitive is playing a role, but company executives have not elaborated. In a June interview with CNET News.com, Apple Senior Vice President Phil Schiller declined to say how much of Rosetta was developed in-house. ‘I’m not going to talk about details, but it’s Apple technology,’ Schiller said.”
Full article here.
Advertisement: The New iPod with Video. The ultimate music + video experience on the go. From $299. Free shipping.
Related MacDailyNews articles:
The core of Apple’s Rosetta: Transitive founder Rawsthorne named InfoWorld Innovator for 2005 – August 04, 2005
Transitive lies at heart of Apple’s Rosetta translation tech for upcoming Intel-based Apple Macs – June 08, 2005