“We rarely if ever pay attention to iPod craze. That’s not because we have something against iPods, but because we fail to see how they could be interesting to publishers of any kind. The new video iPod is an exception. It has the potential to change not just the audio industry, but the whole entertainment and infotainment industries. And that’s where publishing comes in,” IT-Enquirer writes.
“Gartner Group remains cautious about the immediate impact of portable video and about any high expectations that may result from Apple’s rapid ascent to the top of the online music sector. But even Gartner can’t refrain from being impressed by Apple’s platform that shows the potential to radically alter notions of TV content and how it is delivered,” IT-Enquirer writes. “Gartner adds it was a clever idea of Apple to deliver television shows the day after an episode airs, because viewers who missed the episode will definitely want to download it and view it on the iPod –no matter how small the screen area may be.”
“In some countries in Europe, this argument would be moot, given the fact that some stations there are already starting with digital TV, which allows you to watch shows whenever you want. But those stations are still few, and their plans still in a very early stage of development,” IT-Enquirer writes. “Forrester Research’s Quick Take, therefore, is much more enthusiastic. Ted Schadler and Josh Bernoff are swept off their feet by the video-enabled iPod. ‘Apple’s new iPod with video-video-enhanced iTunes, and living room-ready computer [iMac G5 with Front Row and Apple Remote] will create a legal market for video downloads,’ the pair of them state in their October 13 Quick Take.”
Full article here.
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