“Speculation continued to flitter around Silicon Valley about what new device or technology Apple Computer Inc. would spring on the public at an eagerly awaited news conference Wednesday,” Greg Sandoval reports for The Associated Press. “Few companies know how to ratchet up anticipation like Apple. Last week, the company issued a terse and cryptic e-mail to journalists notifying them that it would make an announcement but then refused to tell them anything more.”
“That was enough to draw lots of fanfare… Even his archrivals would concede that Jobs is a savvy showman who knows how to build suspense. Already, the hoopla over the news conference is paying off, as Apple shares climbed 5 percent, or $2.47 cents, in afternoon trading Tuesday to reach a 52-week high of $48.81,” Sandoval reports. “But is this a case of Apple manipulating the public or does the company’s stranglehold on the digital-music industry demand that attention be paid to Apple no matter what?”
Sandoval reports, “Nobody would care about such publicity stunts if the company didn’t back them up with strong products, said Susan Kevorkian an analyst with research firm IDC. ‘There is always uncertainty around Apple’s announcements,’ Kevorkian said. ‘If it is big news we want to be prepared. And if it’s not we still want to be there because they are such a major player in the MP3 and music-playing markets.'”
Full article here.
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I don’t know what most of the media have been smoking, but give me a break – a phone that plays 100 or 200 songs ? Who cares ?
If Apple truly believes this is as big as the original iPod, then it has to be more than a phone.
Of course, meybe they’re just yanking our chains…
“Few companies know how to ratchet up anticipation like Apple.”
True…if only Apple was as good at advertising their products.
Why dont we just wait for the announcement? That way no one will find themselves in the overwhelmingly embarrasing situation that Bill Palmer found himself in when he declared that Apple would absolutely NOT make a “headless iMac”… and Apple promptly produced the Mac mini. Palmer has been backpedaling ever since.
bjh –
They have been all along. Why stop now?
I think Twdldee did way too many drugs in the hippie days, lol.
Personally I’m wishing for a video iPod.
carbonfibre, G6 laptop, running new tech intel processors at cock speeds of about 10ghz. i promise.
>cock speeds of about 10ghz. i promise.>
Mines faster than that!
It’s funny to hear so many Apple fans talk so resolutely about what it is going to be or how things are run. We all know that you read the same rumor sites that we read…and that’s it.
well maybe i read it wrong it could have been like 100Ghz
i think that was just the ibook version though.
Greg Sandoval reports for The Associated Press: “Apple… company’s stranglehold on the digital-music industry.”
Would Sandoval use the word “stranglehold” if discussing the sooooooon to be release of Vista?
It’s my humble opinion that the iPod is such a great little device that the consumers have spoken with their dollars. That doesn’t seem to merit “stranglehold.”
running new tech intel processors at cock speeds of about 10ghz
Sounds like someone is overcompensating a little for something a little too little …
are you calling his “hard drive” little?
his “RAM stick” short?
his “CRT” flat?
his “Power Cable” thin?
…and so on and so forth….
A speed of 10 ghz.
And I thought length, girth, angle of attack and recovery time were the important metrics.
Would some woman in the crowd please give us a useful opinion on the subject?
I have always found that adjusting angle of attack and a variable recovery time always brought satisfactory results….
MW: ahead
make of that what you will