Microsoft not buying stake in Creative Technology

“Microsoft Corp. isn’t looking to buy a stake in Singapore consumer electronics company Creative Technology Ltd., a spokesperson from the U.S. software company told Dow Jones Newswires on Tuesday. Microsoft will continue to work with Creative in developing new products as ‘we are the platform provider and Creative provides music devices,’ said Charlene Chian, the company’s public relations manager for Asia Pacific. ‘We work with industry players and Creative is one of them,’ she said,” Dow Jones reports. Full article here.

On July 14th, Bloomberg reported, “The share price of Creative Technology, whose MP3 music players compete with Apple Computer’s iPod, rose for a third day yesterday after Microsoft chairman Bill Gates reportedly said that his group would support Creative and other partners.”

MacDailyNews Take: Creative’s stock price should be interesting to watch later today. Of course, there’s no telling with the market.

Related MacDailyNews articles:
Creative CEO Sim Wong Hoo adds fronts to war against Apple iPod – August 01, 2005
Analyst: Microsoft could buy Creative Technlogy in bid to compete with Apple iPod – July 14, 2005
Beleaguered Creative CEO Sim Wong Hoo ‘optimistic’ the company will survive ‘MP3 war’ – July 01, 2005
Beleaguered Creative may have to write off unsold stock as losses loom – June 28, 2005
Creative Tech’s reduced outlook drags on Apple, PortalPlayer, SigmaTel – June 27, 2005
Creative Tech cuts sales outlook, drags Apple down in early trading – June 27, 2005
Apple passed 20 million iPods sold milestone in early June – June 24, 2005
Creative Technology shares slide to lowest mark in almost two years – May 18, 2005
Apple squeezes and Creative’s profit plunges 72-percent – April 23, 2005
Apple iPod pressure forces Creative to drop prices on music players – March 01, 2005
Creative’s self-declared ‘MP3 player war’ against Apple isn’t going very well – January 20, 2005
Creative CEO: Apple iPod shuffle ‘a big let-down, worse than the cheapest Chinese player’ – January 12, 2005
Creative declares ‘war’ on Apple iPod, shoots for 40% market share of MP3 players – December 21, 2004
Creative Technology declares ‘MP3 War’ against market-dominating Apple iPod – November 17, 2004
Mossberg: Dell, Rio, Creative ‘iPod mini killers’ lag badly behind Apple iPod mini – October 27, 2004
Creative pushes to become ‘Pepsi’ to Apple’s ‘Coke’ in digital music player market – August 07, 2004


  1. Probably the last time we’ll see the words “creative” and “microsoft” in the same sentence.

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  2. In other news, Creative CEO Sim Wong Hoo has declared war on Microsoft. “We are going after them” he declared. “We want to be the king of Viruses, Spyware, Malware, Adware, and really really poorly designed operating systems. Obviously there is a huge demand for this since they hold about 90% of the market” he said. “We will own the living room and do it in a way that makes it a miserable experience for everyone to use, just like Microsoft does for daily computer users” he added.

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