“It’s hard not to like Apple Computer. Even as companies such as Dell Computer and Hewlett-Packard lapped Apple in personal-computer sales, Apple always had style. Sure, its machines went unloved for quite a while, but they looked like art and packed a powerful wallop. That’s why it’s great to see that the market has rewarded Apple’s penchant for quality — even if it is the result of the iPod revolution,” Rick Aristotle Munarriz writes for The Motley Fool. “Apple’s sales soared by 75% this past quarter. Earnings per share? Up a staggering 363%.”
It’s an “amazing story, in which a country’s fascination with a digital music device has renewed the consumer’s appetite for all things Apple,” Munarriz writes. “Enthusiasts of Apple may argue that the public would have been enamored with the latest line of Macintosh computers anyway. But let’s be honest: Mac unit sales rose by 35%, but a lot of that street cred comes from also selling 6 million more iPods this past quarter.”
Munarriz writes, “The company’s guidance for the current quarter suggests flat to weakening sequential performance during the current quarter. That shouldn’t be alarming. It’s coming on the heels of a blowout quarter. Plus, if you can keep a secret, Apple’s been getting into this habit of putting out lowball targets lately. I’d be shocked if the company isn’t able to obliterate its latest batch of projection posturing, just as it has over the past few quarters.”
Full article here.
Related MacDailyNews articles:
Apple smashes street with record revenue, earnings; shipped 6.155 million iPods – July 13, 2005
I for one don’t mind the lowball projections. One rule of business that will always hold true:
Underpromise and overdeliver.
MW help, as in school districts that dump Macs for PC’s need mental help.
1st post
I’ll have my crow. I thought I was first for sure.
My word was “while” as in someone else was posting while I was under delusions that I would be first.
Thanks MacConvert for two completely useless posts
And thanks for your useless post as well!
That’s the way to do it.
“Underpromise; overdeliver.”
-Tom Peters
Dang, Hammer beat me on the quote but at least I got the attribution.
HP may be ‘lapping’ Apple in computer sales .. HP is also getting ready to promptly dump many thousands (some analysts fear 25,000) of employees. The comparisons these writers choose baffle me. Are they really that hard up? Can’t they just say ‘Good On Ya’ without a poorly chosen wisecrack tossed in? man … heh.
Apple’s just getting smart and playing the game.
Microsoft used to (maybe still does) manipulate their reserve fund to keep their earnings on a steady uphill path. Too much, more into the fund, too little, less into the fund. It’s all a shame but the idiots on WallStreet don’t know any better.
The site name for Apple’s movie download will not be iTune movies store, dah!! It will be iMovies store or iDVD movies store.
Munarriz writes “street cred comes from also selling 6 million more iPods.” Is street cred the new term for the non-existant iPod Halo Effect?