“Shares of digital video recording device maker TiVo (TIVO) rallied as much as 20 percent Wednesday after Inside Digital Media said that Apple Computer (AAPL) is considering buying TiVo. Research firm Janney Montgomery Scott said a short squeeze is also likely pushing the stock higher. However, ‘Apple is definitely on our list of plausible buyers, given that computer manufacturers could use TiVo’s brand as a centerpiece on their ‘Media PC’ strategies,’ said analyst William Kidd. Apple is not Kidd’s first choice of buyer, since much of TiVo’s value lies in its brand and technology and Apple has one of the strongest brands in the country,” Ciara Linnane reports for CBS MarketWatch.
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