Bill Palmer calls Apple’s Mac mini a ‘groundbreakingly stupid, terrible idea’

“For the love of God, it doesn’t even come with a keyboard or mouse. You have just got to be kidding me. This just might turn out to be the darkest day in Macintosh history. And yeah, I’m as aware as anyone just what a bloody history it’s been. But this, I think, might top all of it,” Bill Palmer writes for

“Let me get one thing out of the way right off the bat. A bad idea deserves to be exposed for what it is, and that’s exactly what I’ve been doing for the past week. Those who spend years spreading around a bad idea deserve to be called out for it, so no apologies for anyone who needed to be put in their place in the process. And most of all, a company that bets its future on a bad idea deserves to slammed in the manner that I’m about to do now,” Palmer writes.

Full article here.

MacDailyNews Take: If you remember, Bill was the guy who “gave the headless iMac rumor a zero percent chance of being true” last Saturday. So, Bill had clearly staked out his limb and now it seems he’s trying to defy gravity by clinging to said now-treeless limb. We like Bill. We like reading Bill, even though it takes a loooong time to get through some of his pieces. (Hire an editor, Bill, will ya?)

Still, what Bill’s trying to do with his article is a nice try at hovering in midair, but he puts way too much emphasis on the prospective Windows Switchers’ displeasure at learning they may have to buy a new keyboard and mouse for $48 bucks extra. We will point out that we agree that it would be nice if Apple did have a cheapo monitor somewhere in the store to sell to the Mac mini buyers. Having the lowest-priced monitor at $999 and leaving your salespeople with no other option than to send people upstairs to the mall’s Best Buy (actually happened to us at an Apple Store in the past) to find a monitor priced accordingly for a $499 computer isn’t probably the best idea. Yes, we realize that Mac mini buyers are supposed to be using their cheeseball Dell or Gateway CRT monitor and, theoretically, their Windows-key laden USB keyboards (if they even have USB keyboards), but that’s in a perfect world, which, if you haven’t noticed, isn’t the world in which we live. Palmer was wrong about there being no $499 Mac. We think he’s wrong about the Mac mini being “groundbreakingly stupid,” too. Palmer’s article goes on forever, but it’s a fun read, if only to see Bill trying to twist free from the straightjacket in which he dressed himself and for some valid points strewn throughout his article, too.

Related MacDailyNews articles:
Apple finally stops overreaching for ‘switchers’ and goes for ‘adders’ instead – January 12, 2005
Bill Palmer: ‘Headless Mac’ a phony rumor that doesn’t exist – January 08, 2005


  1. I was never out on a limb, certainly not when you consider that none of the pudits who have been “guaranteeing” a headless iMac for the past five MacWorlds were out on a limb when it turned out not to be true time and time again. My arguments made sense, Apple’s actions didn’t, that’s no sweat off my reputation.

    And for the record, I could care less about being right or wrong, and I can’t tell you how much I hope I AM wrong about this thing doing far more damage to the Mac product line than good. But sadly, I don’t think I am.

  2. To fellow Mac users in the know: what are the possibilities for a monitor for the new Mac? Prices? It would seem a good idea for apple to perhaps offer a bundle with a CRT or flatscreen (nothing that will knock your pants off or anything…) Cheers…

  3. Sounds like all the airheads in modern talk radio. They have an opinion and no matter what fact refute it they feel they must maintain their stance out of spite.

    Brought to you by “feet”. As in Bill’s should be wearing some concrete shoes.

  4. Among its many purposes it that of a PC accessory. From the Apple Website;

    “Set a space-saving Mac mini atop your workstation PC and add a KVM switch to share keyboard, monitor and mouse.”

    Sorry Bob. it is brilliant – you just need to learn to Think Different.

  5. I wasn’t sold on the idea either, but I’m willing to admit how wrong I was. And I’ll prove it by buying one! Bill needs to get over it. The only thing he loves more than Apple is his own opinion of how the place should be run.

    Brought to you by the magic word: lived, as in, “You haven’t LIVED until you’ve made a mistake, ‘fess up Bill.”

  6. With the greatest possible respect, a groundbreakingly stupid, terrible idea would be Napoleon thinking “Let’s invade Russia – sure, it’s a little cold, but we could get some winter sports in on the way”.

    Another groundbreakingly stupid, terrible idea would be Abraham Lincoln saying to Mrs. Lincoln “How do you feel about a night at the theatre”.

    But, in the annals of groundbreakingly stupid, terrible ideas, nothing beats the time around 40 years ago when Mr. Thurrott suggested an early night to Mrs. Thurrott. Now that’s something that makes me wish that time travel was possible�

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