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Survey says interest in ‘iPod Video’ low; results do not bode well for Microsoft

“According to a survey, Europeans are not interested in a gadget that would play music and video. The survey by Jupiter Research found that just five per cent are interested in a device that plays both music and video. Over a quarter (27 per cent) were only interested in a gadget that just plays music. Jupiter questioned 5,000 consumers from Britain, Germany, France, Sweden, Spain and Italy,” Karen Haslam reports for Macworld UK. “The findings go some way to back up Apple CEO Steve Jobs claims that there is no market for portable video on the iPod. He doesn’t believe that people would want to watch movies on the small screen, in public.”

“The results do not bode well for Microsoft Corp., which has embarked on an ambitious effort to kickstart a new market for digital devices that play music and movies on its Portable Media Center software. And Apple Computer has announced plans to introduce souped-up iPods that enable consumers to view photos as well as listen to songs,” Reuters reports. “The problem with the do-everything-devices is they are too bulky, too pricey and there is a relative shortage of multimedia content to play on them, according to Ian Fogg, a Jupiter Research analyst.”

Full article here.

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