“Dell is challenging Apple Computer’s iPod Mini music player, as part of a plan to expand its Dell brand name in the consumer electronics market,” John G. Spooner reports for CNET News.
“The Round Rock, Texas, PC maker on Thursday launched a diminutive Dell Digital Jukebox portable music player, the Dell Pocket DJ 5… which will sell for $199 and offer 5GB of storage [and] is likely to be compared to Apple’s 4GB, $249 iPod Mini. A trim 20GB Dell DJ will sell for $249, a drop of $30 from the price of Dell’s existing 20GB model. Dell believes that its relatively low prices on the music players… will help win over consumers.” Spooner reports.
Full article here.
MacDailyNews Take: Yawn. Imagine waking up all excited on Christmas morning and opening a box with that thing in it? Where’s my iPod, Mom?! The only things the Dell Pocket DJ 5 will kill is Christmas joy and eyeballs.
Perhaps Michael Dell should consider writing off his weak “digital lifestyle” product lines and give the money back to the shareholders?
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Rio debuts 5GB ‘iPod mini killer’ – August 02, 2004
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