BusinessWeek: ‘Apple’s future looks surprisingly bright’

“As Apple Computer Inc.’s eye-catching iMac G5 PC began appearing in late September, Mac lovers were buzzing about how much the machine resembles a certain portable music player. A canny move by the folks at Apple, no doubt,” Peter Burrows reports for BusinessWeek. “But the question remains: Will the new iMac duplicate the iPod’s megahit success and revive Apple’s waning fortunes in the cutthroat PC business?”

“Why the sudden bullishness about the Mac? Part of it is the iPod halo effect. Many of the iPod’s 3.7 million buyers had never before owned an Apple product. Ever attuned to tech fashions, Jobs is doing his best to turn that familiarity into PC sales. The tag line for the new iMac is ‘From the makers of iPod,’ and insiders hint that a new ad campaign may focus on the products’ similar aesthetics. ‘It may be a stretch to get the iPod generation to embrace the Mac,’ says Merrill Lynch & Co. analyst John Roy. ‘But they might consider it,'” Burrows reports.

“That might bring more shoppers into one of Apple’s 86 stores, where business is already brisk. Piper Jaffray says fourth-quarter retail sales could hit $420 million — up 54% from last year,” Burrows reports. “Apple has other advantages that could come into play in the next few years. So far, its operating system has proved relatively immune to the hacker attacks plaguing Windows. What’s more, Microsoft Corp. has delayed the debut of the next Windows upgrade until 2006 — handing Apple a golden opportunity to extend its innovation lead. Apple will roll out a new version of its OS early next year that will include point-and-click videoconferencing and a search feature called Spotlight that makes it easier to find data on a PC… Apple’s future looks surprisingly bright.”

Full article here.

57 Comments

  1. Red Wings…

    If you could do something most republicans dont have the capacity to do… and that is to hear objective views from folks in other countries… you may get the feeling that Bush is wrong for our country…

    Should serve as a red-flag warning to you..

    Unless we are intellegent enough to change our countrys course this November.. the only allies we will have left in the world… are those Bush can intimidate….

    Talk about isolationism

  2. Red Wind is a troll. Those are made by the beloved idiotic Vice President Dan Quayle

    Here are the rest of the quotes:
    Dan Quayle (1947 – )

    A low voter turnout is an indication of fewer people going to the polls.
    Dan Quayle

    I am not part of the problem. I am a Republican.
    Dan Quayle

    I have made good judgements in the Past. I have made good judgements in the Future.
    Dan Quayle

    I love California, I practically grew up in Phoenix.
    Dan Quayle

    If we don’t succeed, we run the risk of failure.
    Dan Quayle
    – More quotations on: [Failure]

    People that are really very weird can get into sensitive positions and have a tremendous impact on history.
    Dan Quayle

    Republicans understand the importance of bondage between a mother and child.
    Dan Quayle

  3. (continued)

    The American people would not want to know of any misquotes that Dan Quayle may or may not make.
    Dan Quayle
    – More quotations on: [Quotations]

    The future will be better tomorrow.
    Dan Quayle
    – More quotations on: [The Future]

    We don’t want to go back to tomorrow, we want to go forward.
    Dan Quayle

    We have a firm commitment to NATO, we are a *part* of NATO. We have a firm commitment to Europe. We are a *part* of Europe.
    Dan Quayle

    We’re all capable of mistakes, but I do not care to enlighten you on the mistakes we may or may not have made.
    Dan Quayle
    – More quotations on: [Mistakes]

    Welcome to President Bush, Mrs. Bush, and my fellow astronauts.
    Dan Quayle

    What a waste it is to lose one’s mind. Or not to have a mind is being very wasteful. How true that is.
    Dan Quayle

    When I have been asked during these last weeks who caused the riots and the killing in L.A., my answer has been direct and simple: Who is to blame for the riots? The rioters are to blame. Who is to blame for the killings? The killers are to blame.
    Dan Quayle

    [It’s] time for the human race to enter the solar system.
    Dan Quayle

    Verbosity leads to unclear, inarticulate things.
    Dan Quayle, 11/30/88

  4. (continued)

    One word sums up probably the responsibility of any vice president, and that one word is ‘to be prepared’.
    Dan Quayle, 12/6/89

    Illegitimacy is something we should talk about in terms of not having it.
    Dan Quayle, 5/20/92 (reported in Esquire, 8/92)

    I believe we are on an irreversible trend toward more freedom and democracy – but that could change.
    Dan Quayle, 5/22/89

    Mars is essentially in the same orbit… Mars is somewhat the same distance from the Sun, which is very important. We have seen pictures where there are canals, we believe, and water. If there is water, that means there is oxygen. If oxygen, that means we can breathe.
    Dan Quayle, 8/11/89

    Murphy Brown is doing better than I am. At least she knows she still has a job next year.
    Dan Quayle, 8/18/92

    The Holocaust was an obscene period in our nation’s history. I mean in this century’s history. But we all lived in this century. I didn’t live in this century.
    Dan Quayle, 9/15/88

    Quite frankly, teachers are the only profession that teach our children.
    Dan Quayle, 9/18/90

    We’re going to have the best-educated American people in the world.
    Dan Quayle, 9/21/88

    We are ready for any unforeseen event that may or may not occur.
    Dan Quayle, 9/22/90

    For NASA, space is still a high priority.
    Dan Quayle, 9/5/90

    Public speaking is very easy.
    Dan Quayle, to reporters in 10/88

    I stand by all the misstatements that I’ve made.
    Dan Quayle, to Sam Donaldson, 8/17/89

  5. “That’s good news for investors, whatever it may mean for Apple’s customer base and market share. Since investors, not users, are supposed to be BusinessWeek’s target audience, that’s a significant piece of reporting, and an angle that doesn’t get nearly enough coverage.”

    This is a very important point– the interests of shareholders and bean counters (profits, revenues, stock prices) often run counter to the interests of the actual customers (reasonable price, reliability, long term support and good customer relations).

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