Sprint certifies Apple Xserve G5, QuickTime for mobile multimedia delivery

Sprint and Apple today announced that Apple’s Xserve G5 and QuickTime software have been certified as mobile multimedia delivery platforms for Sprint’s new PCS Vision Multimedia Services. The technology enables professional content service providers to deliver streaming audio and video clips to Sprint customers. The streams are available to customers using recently announced Sprint Vision Multimedia Services.

“Sprint is the market leader in mobile video services in the US,” said Jeff Hallock, Sprint’s vice president of Product Marketing and Strategy. “We are excited to certify Apple’s world-class mobile multimedia platform and make it available to our professional content providers.”

“We are thrilled to work closely with Sprint on next generation mobile media services,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The combination of Xserve G5 and QuickTime’s standards-based multimedia architecture gives Sprint’s content partners powerful tools to create and deliver professional content.”

Sprint’s PCS Vision Multimedia Service offers streaming video and audio content anywhere on the enhanced Sprint Nationwide PCS Network from familiar sources such as CNN, NBC Universal, FOX Sports, The Weather Channel, E! Entertainment, mFlix, Twentieth Century Fox, AccuWeather and 1KTV. In addition, Sprint’s PCS Video Messaging Service enables customers to easily capture, view and store 15-second video clips by using QuickTime as the exclusive desktop player.

With over 250 million downloads in less than two years, QuickTime is Apple’s industry-leading, standards-based software for developing, producing and delivering high-quality audio and video over IP, wireless and broadband networks. QuickTime was chosen by the International Organization for
Standardization (ISO) as the basis for the MPEG-4 file format and is at the core of the 3GPP and 3GPP2 standards. Because of QuickTime’s strong support for standards, mobile operators using Apple’s hardware- and software-based mobile streaming solution can deliver streaming media to the broadest range of mobile handsets without incurring the cost and complexity that results when
multiple proprietary technologies are deployed.

More info about Apple’s QuickTime and 3GPP, 3GPP2 here.

9 Comments

  1. what does this have to do with Xserve..

    this basically means another partner for Quicktime adoption….but.. what… they’ll be using Xserve servers to stream content.. I wish there was an MDN take to explain what the hell this means..

  2. Consumers meaning Sprints own customers with their selection of phones that are not Mac compatible with the exception of the Sony Ericsson T608 which they only had 200 of.

  3. Part of the iPod halo effect? All those iTunes downloads putting QT on computers increasing market penetration?

    Streaming to mobile phones/devices I guess is a growing market and telecom cos probably like Apple’s vertical integration and ease of use – end to end solution. Preferable to MS and Apple supply hardware too, only one suport call.

  4. I think part of this means that with the XServe certified that if say ‘The Weather Channel’ wanted to stream info to Sprint customers it now has the option of setting up an XServe system and using QT. Take that Dell & MS!!!

  5. This is all we need now – people watching their cell phones while driving. It is already bad enough. Someone ran a stop sign on me yesterday. Why? On his cell phone.

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