“It sometimes seems like the whole world is plugged into Apple Computer’s iPod digital music players. You see the iPod’s distinctive white earbuds on the street, and in buses, trains and planes. But there’s one place in America where the iPod has difficulty going: the automobile,” Walter S. Mossberg reports for The Wall Street Journal.
“Now, Apple has joined forces with the German luxury car maker BMW to solve this problem. The two companies have come up with an integrated system for plugging an iPod into a BMW and streaming its music through the car’s audio system. It’s called the BMW iPod Adapter, and is available for $149, plus installation costs, on any 2002-2004 BMW 3 Series model, Z4 Roadster, or X3 and X5 SUVs. Some specific BMW configurations can’t use the adapter,” Mossberg reports. “BMW and Apple aren’t just any two companies. They are widely imitated corporate icons, known far and wide for their design and engineering skills. So, you’d think their joint effort at mating the iPod and the car would be a brilliant, smashing success. But you’d be wrong.”
Full article here.