“In the past year, tantalizing signs of an Apple revival have emerged. In the education sector, where a few years ago Apple looked like roadkill due to Dell’s rapid advances, Macs are making a nifty comeback. In higher education, Apple has racked up stellar 40% shipment growth in each of the last three quarters, and its market share has crept up nearly 1%, to roughly 11%, according to IDC.,” Alex Salkever reports for BusinessWeek.
“In the market for sales to K-12, Apple’s laptops have gained 3.2% market share over the past year — even as desktop sales have slipped. That’s crucial because the education markets are swiftly ditching desktops for notebooks. Further, young scholars are tomorrow’s computer buyers, and the more they learn to love the Mac, the better that will be for Jobs & Co.,” Salkever reports.
“After years of Apple sales to the government and large corporations drifting aimlessly, the outfit has finally started to win a serious following there, too, based largely on its well designed and highly versatile rack-mounted servers… Apple has plenty of new irons in the fire as Jobs & Co. enter a period of promise and, perhaps, prosperity,” Salkever writes.
Full article here.