So, where’s the long-awaited “iPod Halo” effect that’s supposed to get Windows PC iPod users interested in the Macintosh and Mac OS X?
“So far, it has been minimal, if not non-existent, if you go by the big market-research firms’ numbers. But watch this space. For starters, it’s too easy to dismiss the impact of the stores and the iPod when it comes to developing interest in the Mac. The fact is, Apple’s share would almost certainly be even lower without them. And Apple says roughly half the PC buyers in its stores are first-time Mac customers or returnees from Wintel PCs,” Peter Burrows writes for BusinessWeek.
“And the halo may grow brighter in the years ahead. Evidence is starting to mount that Apple is positioned to pick up some PC share with consumers. More than 3 million consumers have purchased an iPod since 2001, and millions more are expected to follow suit in the years ahead,” Burrows writes. “In a recent survey of likely home PC buyers by the Technometrica Institute of Policy and Politics, 8% of respondents said they intended to buy an Apple. That’s second only to Dell — and up from 5% in May, says tech analyst Constantine Kambanis. ‘For Apple, that’s very good. People have known about Apple, but they’re looking at it again for the first time in a long time.'”
Full article here.
Related MacDailyNews article:
Apple Mac hits no. 2 preferred brand of likely PC buyers in July – July 30, 2004
I have three potential switchers on line right now. Good friends and I hope they choose Mac just to their lives will be better. Usually if you can get someone to really check out the Mac and all the advantages and hear the truth rather than the myths, they switch. Only people I give up on right away are hard core gamers. Anybody who doesn’t need the newest thing in games if fair game though.