“Connect with music like never before behind the wheel of your BMW 3 Series, and X3 and X5 SAV, Z4 Roadster or MINI. With the installation of an integrated adapter developed by Apple and BMW, you can now control your iPod or iPod mini through the existing audio system and multi-function steering wheel. Which means no loss of power. No loss of sound quality. No loss of control,” reads Apple’s “iPod Your BMW” web page. Apple has also posted their “iPod Your BMW” TV ad online.
See the ad here (QuickTime required).
Related MacDailyNews article:
Apple & BMW unveil ‘BMW iPod Adapter,’ first seamless integration of iPod and car audio system – June 21, 2004